Coton Colors is hiring: Designer in Tallahassee

Content Summary: Designer at Tallahassee, for Coton Colors Coton Colors Company is currently seeking an IN HOUSE Designer for our Corporate Office & Design Center, located in Tallahassee, FL. JOB OVERVIEW: Responsible for designing both graphics and products, and overseeing the visual style of our brand. This multifaceted role combines elements of graphic design, product design, brand management, and photography/videography assistance. Must have a keen eye for aesthetics, a deep understanding of user experience, and the ability to manage multiple design projects from concept to completion. DUTIES AND RESPONSIBILITIES (but are not limited to): Research and design initiatives to implement for these key areas: Graphic Design, Product Design, Photography/Videography Visually communicate content through creative techniques including illustration, animation, graphic layout, photography, and videography PHOTOGRAPHER/VIDEOGRAPHER: Assist with product and lifestyle photography and videography to tell and show the brand's story as well as bring products to life in a variety of applications, including but not limited to online and in marketing collateral. Use creativity and critical thinking in ensuring the images and videos that are taken are not only on brand but also effectively market and sell the product as intended. Edit and process existing imagery on an as-needed basis to match the brand style and perform functions such as cropping and saving for a specific need. VISUAL BRAND OVERSIGHT: Define and manage the brand's visual style guide, ensuring that all external and internal communications adhere to these visual branding guidelines. Regularly review and update the visual style to keep the brand relevant and appealing to the target audience. Educate and guide other departments on the proper use of the brand's visual elements to maintain consistency across all platforms and touchpoints. PRODUCT DESIGN: Design and develop new products from initial concept to final production, considering functionality, aesthetics, and user experience. Work closely with sourcing team to ensure product designs are fulfill the design specifications and meet quality design standards. GRAPHIC DESIGN: Conceptualize and design collateral including, but not limited to, email marketing, web design, printed literature, on-product marketing, packaging, etc. Develop and maintain a consistent use of graphics, typography, colors, and layouts to enhance brand consistency across all communication channels. Collaborate with marketing teams to produce design elements that effectively communicate marketing campaigns and promotions. REQUIREMENTS: Proven experience as a designer with a portfolio showcasing expertise in both graphic and product design. Proficient in: Microsoft applications (Excel, Word, Outlook, PowerPoint) Communication applications (Basecamp, Zoom) Adobe Creative Cloud (Illustrator, InDesign, Photoshop) Strong understanding of branding, visual communication, and user experience principles. Excellent project management skills with the ability to manage multiple projects simultaneously. Strong collaboration and communication skills. Experience with photography and videography, including editing and processing imagery. KEY COMPETENCIES: Creativity and Innovation: Ability to think creatively and push the boundaries of design. A good eye for color, detail, functionality of a product and layout. Attention to Detail: High level of accuracy and attention to detail in all design work and strong discernment to "do it and do it right". Technical Skills: Proficiency with design tools and a strong understanding of production processes. Strategic Thinking: Creative vision with an understanding and ability to design projects to align with business and brand objectives and brand strategy. A forward thinker that sees ahead clearly and can anticipate future consequences and trends accurately. Adaptability: Flexibility to adapt to changing priorities and project requirements. Collaboration: Effective at working both independently and with cross-functional teams and external partners to achieve cohesive results. Feedback Management: Skill in gathering and integrating feedback to refine and improve designs. Results-focused, using performance targets and goals to drive self and team success. Communication and Presentation Skills: Organized, analytical thinker with excellent communication and presentation skills. At Coton Colors we celebrate every day. Even work days. Be part of the Coton Colors crew, and you'll know what we're talking about. The founding principles of Coton Colors can be found resonating through our products, service and experience. Creative | "Can Do" Attitude | Discerning | Quick, Hardworking & Nimble | Intelligent | Giving | Hospitable | Shoot the Moon Mentality | Respectful | Trustworthy | Proud | Happy Coton Colors also provides these amazing benefits and perks: Competitive Compensation Comprehensive Medical Insurance 401(k) with an ambitious Company Match Generous Paid Time Off (PTO) Ten (10) Company Paid Holidays, including your Birthday! Medical Leave Crew Discount Program Visit our Coton Colors Careers Page to learn more.