Paid Advertising (Digital Marketing) Manager Job at Jotform in San Francisco

ABOUT Jotform

Jotform is a bootstrapped San Francisco-based SaaS company with over 25 million users worldwide. We like keeping things agile, independent, and fun, and believe everyone should be able to create their own online forms. Our 10,000+ ready-made form templates, 100+ integrations, and more than 380 widgets have made us one of the most popular online form builders for organizations of all sizes — from small businesses to enterprises. We believe paperwork shouldn’t slow anyone down; we’re dedicated to making online data and payment collection as seamless as possible.

ABOUT THE ROLE

Jotform is seeking a strategic and results-driven Paid Advertising / Digital Marketing Manager to lead our paid advertising initiatives and drive demand generation for our Enterprise product. This role will work closely with cross-functional marketing teams to execute data-driven campaigns across various channels—including Google, LinkedIn, Meta, and others—to drive high-quality leads, maximize ROI, and scale growth.

In this role, you’ll own the end-to-end strategy, execution, and optimization of our paid media efforts. You will be responsible for managing advertising budgets, performing in-depth analysis of campaign performance, and developing innovative solutions to continuously improve results.

This is an on-site position.

The key objectives of this role include but are not limited to

• Define and manage omni-channel paid advertising strategies to lead generation and acquisition capture goals for Jotform Enterprise
• Own the operations, optimization, and execution of ads across paid channels such as Google Ads, LinkedIn, Meta (Facebook, Instagram), and others to support pipeline creation and customer acquisition
• Continuously test and optimize campaigns across channels, focusing on improving KPIs such as CTR, conversion rates, and cost per acquisition
• Collaborate with internal marketing teams to ensure alignment with broader campaign strategies and goals
• Build out and manage budgets, forecasts, and reporting on campaign performance, providing actionable insights and data-driven recommendations
• Set up and manage ad campaigns, ensuring accurate tracking, reporting, and analysis of all paid media efforts to optimize performance and drive insights
• Explore and scale new advertising opportunities, staying ahead of digital marketing trends and identifying new channels for growth
• Develop A/B testing strategies for ad creatives and messaging to optimize conversion rates.
• Report on key metrics and performance, regularly presenting insights to stakeholders

What do you need to be successful?

• 5-7+ years of experience in B2B SaaS digital marketing, paid advertising, or performance marketing, with a focus on paid media
• Proven track record of executing and optimizing successful paid media campaigns across Google Ads, LinkedIn, Meta, and other major ad platforms
• Experience with A/B testing, campaign reporting, and data analysis to drive continuous improvement
• Ability to manage multiple channels and campaigns simultaneously, with a strong attention to detail and ability to meet tight deadlines
• Proficiency in using analytics tools (Google Analytics, SEMRush) to gather insights, analyze performance metrics, and make data-driven decisions. Experience using SQL and Looker is a plus
• Strong understanding of the customer journey and how paid media efforts can support demand and pipeline generation at each stage
• Excellent communication skills and experience working cross-functionally with various marketing teams
• Familiarity with marketing tools and platforms such as HubSpot, Google Ads, LinkedIn Ads, and similar
• Strong analytical and problem-solving skills, with the ability to translate data into actionable marketing insights
• Working knowledge of Google Workspace (Docs, Spreadsheets, Slides, etc.)
• A combination of sales-led growth and product-led growth experience is a plus

Compensation, Perks & Benefits

• Base pay range: $135K to $175K per year. Exact compensation may vary based on skills and experience
• Employer-sponsored medical, dental, vision, AD&D, and LTD insurance
• EAP
• 401(k) with 4% company match
• FSA
• 10 days annual vacation, plus 12 company holidays, and office closure between Christmas and New Year
• Professional development stipend after one year of employment
• Monthly commuter benefit stipend
• Convenient location next to the Embarcadero with a great view of the Bay!

OUR PROCESS

We thank all applicants in advance for their interest and for taking the time to apply for this position at Jotform!

We’ll review your application along with all the others we receive and choose the top candidates. In many cases, due to time constraints and the volume of applicants, only short-listed candidates will be contacted, but we do consider each application carefully.

If you are short-listed, we’ll contact you for a short screening call to get to know you better. If you don’t get a call, please don’t be disappointed! We receive many applications for each role.

Jotform is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law.

Jotform values your privacy. You can find more information regarding our applicant privacy notice here: https://www.jotform.com/job-applicant-privacy/