Brand and Content Marketing Manager Job at Anatomage, Inc. in Santa Clara

Who is Anatomage?

Founded in 2004, Anatomage is a world-leading health care technology company. Anatomage offers 3D medical imaging software and hardware for diagnosis, treatment planning, customized surgical devices, and anatomy education in both the dental and medical industries.

About the Role:

We are seeking a dynamic and experienced Brand and Content Marketing Manager to join our Marketing team! In this role, you will lead a creative team to strategize, develop, execute and optimize overall content strategy programs, including content campaigns, product launches, branding initiatives, and other content-related strategies that align with the company’s goals and enhance brand visibility.

*This is an on-site position and will require reporting to our headquarters location in Santa Clara, CA.*

What You’ll Do

• Design and implement comprehensive content strategies, including quarterly content and targeted advertising campaigns, to increase product awareness, generate demand and drive lead generation
• Develop, maintain, and refine the core messaging for the company’s brand, products, and value propositions, ensuring that content resonates with various audience segments and aligns with the overall marketing strategy
• Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional material such as press releases, videos, social media posts, and email campaigns
• Act as the primary resource for developing a wide range of content, including advertisements, company collateral, brochures, white papers, blog posts, infographics, and materials for product launches
• Write engaging video scripts and collaborate with the production team to create high-quality video content that supports marketing initiatives and product promotions
• Oversee Anatomage's webinar programs, including selecting speakers, reviewing and approving webinar content and topics, and hosting the sessions
• Create, maintain, and update website content. Provide support in the development and expansion of the website features as needed
• Assist in creating media lists, conducting outreach for new product launches, and maintaining positive relationships with local new outlets
• Oversee and ensign the visual performance of content marketing initiatives using metrics, KPI’s, providing insights and recommendations for optimization
• Work closet with other departments such as lead generation, events, sales, product development, and customer support team to ensure cohesive messaging and integrated marketing efforts
• Lead, mentor, and develop a high-performing content team, fostering a collaborative and innovative work environment

Requirements

Minimum Education and Experience Required:

• Bachelors degree in Marketing, Communications, Business, or Medical Science or a related field preferred
• 5+ years of experience in brand and content marketing, preferably in the healthcare or education technology industry

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
• Repetitive motion. Substantial movements of the wrists, hands, and/or fingers. Sitting, standing, bending, reaching
• Must be able to lift and carry up to 15 lbs.
• Must be able to talk, listen and speak clearly on the phone

Qualifications:

• Strong writing, editing and communication skills
• Ability to create compelling content for diverse audiences
• Proven experience with content management systems
• Knowledge of social media marketing and email marketing
• Creative thinking
• Ability to manage multiple projects
• Experience with design tools such as HTML, CSS and WordPress

Benefits

What We Offer

• Health, Dental, and Vision care for you and your family
• 401K savings plan with employer matching
• Generous PTO leave and paid holidays
• Casual work culture
• Collaborative and inclusive work environment

Anatomage is an Equal Employment Opportunity employer. We do not offer H1B Sponsorship at this time. Local candidates preferred.

About Anatomage

Anatomage has been financially robust and growing for 18 consecutive years. Doctors world-wide have enthusiastically responded to the company’s products, making us a market leader and setting the industry standard. Currently, thousands of clinics and hospitals use Anatomage's software for patient diagnosis and treatment planning. Leading radiology equipment companies use Anatomage’s software as a key component in their systems.

Anatomage offers the world’s first and only life-sized virtual dissection table. Students can learn anatomy and physiology using highly interactive and accurate real human-based digital data. Institutions can offer high quality education without worrying about chemicals, facility costs, and regulatory issues. Hundreds of schools have adopted the Anatomage Table as the main teaching tool for students.

At Anatomage, there is an opportunity to work alongside the best in the field. With a diverse group of people from various technical, clinical, and artistic backgrounds, Anatomage provides a culture where distinguished individuals can work and collaborate in an organic manner. Our team members all bring unique strengths and talents to their group and embrace each other's diverse perspectives. Anatomage offers a distinct work experience with an exceptional opportunity to develop careers. Our philosophy is to foster a dynamic work environment, and we are proud to let our employees' knowledge and responsibilities grow with the company.

Fraud Recruitment Disclaimer

It has come to our notice that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondences, claiming they are representatives, subsidiaries or under contract with Anatomage, Inc., and, thus, pretending to represent Anatomage. The main purpose of these correspondences and announcements is to obtain privileged information from individuals, or to induce people to pay a fee for services related to recruitment or training or a new role.

Anatomage Does Not:

• Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.;
• Request payment of any kind from prospective candidates for employment or any sort of fees;
• Authorize anyone to either collect money or arrive at any monetary arrangement in return for a job at Anatomage; and
• Request or require personal documents like bank account details, tax forms or credit card information as part of the recruitment process.

Legitimate emails from @ anatomage.com domains are from the organization, anything outside of the stated domain is likely a scam and fraudulent email. If you have received an offer from any domain other than @ anatomage.com, it is likely a scam and not a legitimate offer. Please do not provide any personal information to the imposters posing as recruiters or the HR manager of Anatomage, Inc. We recommend blocking and reporting their accounts for unauthorized and fraudulent behaviors.