Confidential
Vice President of Marketing
Confidential, New York, New York, us, 10261
Vice President of Marketing
About the Company
Join a dynamic company dedicated to delivering high-value group benefits to gig workers.
Industry
Human Resources
Type
Privately Held
Founded
2017
Employees
11-50
About the Role
We are looking for an energetic Vice President of Marketing who excels in fast-paced environments and is dedicated to driving meaningful change. In this role, you will spearhead the development and implementation of innovative marketing strategies across various channels, including B2B, B2B2C, content marketing, out-of-home and digital marketing. Your multicultural marketing expertise will be key in engaging diverse audiences, ensuring our message resonates with everyone who needs it. Additionally, you will establish and execute marketing strategies that position our company as a thought leader in the realms of gig work, immigrant workforces, and innovative healthcare solutions. You will highlight the organization’s significant role in the healthcare and working family sectors, showcasing our commitment to sustainable and equitable benefits for underserved populations. This is an amazing opportunity to make a direct impact on the company’s future and drive measurable results. Responsibilities include:
Strategy Development & Execution:
Lead the crafting and execution of data-driven marketing strategies for internal and external clients. Multicultural Marketing:
Design and implement strategies that engage diverse audiences with messaging tailored to various demographics and cultural backgrounds. Growth Marketing:
Utilize data-driven techniques to uncover growth opportunities, optimize campaigns, and track performance metrics focused on user acquisition and engagement. Digital & Content Marketing:
Oversee the creation of compelling content and digital marketing campaigns that increase traffic, leads, and conversions across social media, email, SEO, and paid media channels. B2B & B2C Marketing:
Develop tailored marketing campaigns that cater to the unique needs of both internal and external business clients, emphasizing lead generation and user engagement. Leadership and Collaboration:
Mentor and collaborate with a team to foster creativity and accountability, developing clear KPIs to measure success against marketing goals. Data-Driven Decisions:
Leverage analytics tools to assess campaign effectiveness and user behavior, using insights to refine strategies and improve ROI. Brand Management:
Ensure message and brand consistency across all channels and touchpoints. Budget Management:
Efficiently manage the marketing budget for maximum return on investment and appropriate resource allocation across campaigns. Team Size 75 Direct Reports 5 Travel Percent Less than 10% Functions Marketing Strategy Skills Marketing required Product Strategy required Content Marketing required Paid Media required Growth Hacking required Corporate Strategy required Data And Analytics required Direct Marketing required Multicultural Marketing required
Lead the crafting and execution of data-driven marketing strategies for internal and external clients. Multicultural Marketing:
Design and implement strategies that engage diverse audiences with messaging tailored to various demographics and cultural backgrounds. Growth Marketing:
Utilize data-driven techniques to uncover growth opportunities, optimize campaigns, and track performance metrics focused on user acquisition and engagement. Digital & Content Marketing:
Oversee the creation of compelling content and digital marketing campaigns that increase traffic, leads, and conversions across social media, email, SEO, and paid media channels. B2B & B2C Marketing:
Develop tailored marketing campaigns that cater to the unique needs of both internal and external business clients, emphasizing lead generation and user engagement. Leadership and Collaboration:
Mentor and collaborate with a team to foster creativity and accountability, developing clear KPIs to measure success against marketing goals. Data-Driven Decisions:
Leverage analytics tools to assess campaign effectiveness and user behavior, using insights to refine strategies and improve ROI. Brand Management:
Ensure message and brand consistency across all channels and touchpoints. Budget Management:
Efficiently manage the marketing budget for maximum return on investment and appropriate resource allocation across campaigns. Team Size 75 Direct Reports 5 Travel Percent Less than 10% Functions Marketing Strategy Skills Marketing required Product Strategy required Content Marketing required Paid Media required Growth Hacking required Corporate Strategy required Data And Analytics required Direct Marketing required Multicultural Marketing required