Director of Marketing

Director of Marketing About the Company Join a rapidly growing brand within the home goods industry, dedicated to creating innovative and high-quality products that transform everyday living. Industry Consumer Goods Type Privately Held About the Role We are seeking a dynamic Director of Marketing to lead our strategic growth initiatives and play a crucial role in revolutionizing our market approach. In this pivotal position, you will spearhead performance marketing strategies, particularly within e-commerce channels, to drive business scalability and unlock new growth opportunities. The Director of Marketing will oversee all aspects of marketing, focusing on customer acquisition, retention, and expansion. Your responsibilities will encompass: Leading a lean marketing team to effectively execute go-to-market strategies for product launches. Managing performance marketing and media buying efforts to attract and retain customers. Optimizing customer lifetime value through innovative retention and subscription strategies. Overseeing brand management, public relations, and creative marketing strategies. Collaborating with the executive team and department heads to provide insights on product development, pricing, and emerging market trends. The ideal candidate will have significant experience in DTC marketing and e-commerce media buying, with a strong background in performance marketing and customer retention strategies. You should be knowledgeable in financial forecasting, media buying, and customer journey optimization, as well as emerging marketing trends and tools, particularly in AI. Hiring Manager Title Chief Executive Officer (CEO) Travel Percent Less than 10% Functions Marketing