Media Planner Job at Red House Communications in Pittsburgh

At Red House, a Media Planner evaluates project, brand, and campaign goals, and then effectively plans and executes integrated audience communication strategies. This position requires a deep and thorough understanding of the current media landscape, including all digital and traditional media vehicles and tactics. It’s essential that candidates possess experience managing self-service paid media platforms (i.e. Google AdWords, Facebook, Twitter, Snapchat, etc.) and should also have experience planning/purchasing media on traditional media channels (i.e. Outdoor, Print, Radio, TV). Candidates must possess 3-5 years of prior advertising agency experience. This position reports to the Vice President, Director of Media. If you match the description below, email your resume and cover letter to pbaird@redhousecom.com.

Primary Responsibilities:

• Develop integrated media strategies and plans for agency clients
• Interact with the VP/Director of Media, Associate Media Director, and Account Director to strategize and problem solve communication challenges
• Possess a solid understanding of the external business and market dynamics of assigned clients
• Negotiate and execute media buys for agency clients
• Work closely with Account Executives to schedule and monitor all projects
• Foster strong working relationships with third-party media vendors
• Develop comprehensive media performance reports in conjunction with the Associate Director of Analytics

Routine Tasks:

• Produce integrated media plans that include digital and traditional tactics
• Contact media vendors for proposals and estimates
• Purchase paid media from media vendors in a cost-effective and sustainable manner
• Manage self-service media buying platforms across multiple clients
• Make budget adjustments and optimizations in real-time
• Develop media performance reports that tie back to client marketing goals
• Work effectively across internal creative, account, analytics, finance, and production departments
• Effectively handle multiple assignments simultaneously
• Manage challenging situations both internally and with the client

Skills Required:

• Demonstrated complete understanding of:
• Advertising and marketing strategies
• Advanced analytics and media reporting
• Mass media tactics and landscape
• Sales and direct response strategies
• Self-service digital media platforms
• Media vendors in the Pittsburgh, Baltimore, Washington DC, Erie, Johnstown-Altoona-State College, Harrisburg, Wilkes-Barre Scranton and Philadelphia markets
• Digital and social media best practices
• Speaking and presentation skills

The Ideal Candidate:

• Is an innovative thinker who embraces challenges
• Is self-motivated with a positive attitude and strong communications skills
• Possesses the ability to manage multiple simultaneous projects
• Has above-average organizational and time management skills.
• Is versed in fundamental media planning and buying concepts
• Has experience managing self-service media buying platforms
• Is looking for a place to work that is busy, fast-paced, and high energy

Salary and Benefits:

The salary for this role is between $50,000 and $60,000 annually depending on the experience and capabilities of individual candidates. Red House offers a spectrum of competitive benefits including but not limited to: Health, Vision, Dental, 401K, disability, Flexible Health Spending Accounts, hybrid work-from-home/work-from-the-office policy, and others.