Event Sales & Marketing Manager Job at The Maxwell Inc. in Raleigh

We are seeking an experienced and dynamic Event Sales and Marketing Manager to join our team at The Maxwell, a premier wedding and event venue. Our ideal candidate will possess a unique blend of direct event sales and events experience with a strong focus on the wedding industry. If you’re passionate about creating memorable experiences and driving growth through effective sales and marketing strategies, we’d love to hear from you!

Key Responsibilities:

• Sales & Client Management:
  • Handle inbound event and wedding inquiries, providing exceptional customer service and expert guidance through the sales process.
  • Maintain and grow relationships with potential and existing clients, fostering repeat business and referrals.
  • Conduct market research to understand client needs, industry trends, and competitive landscape
  • Conduct venue tours, consultations, and negotiations, tailoring packages to meet clients' specific needs and preferences.
  • Effectively communicate venue policies and requirements
• Event Management
  • Assist with event day operations as needed during busier seasons
  • Clearly communicate event details gathered during sales process to all necessary team members and vendors
  • Work closely with our preferred vendors (specifically corporate events) to plan event details
• Marketing & New Business Development
  • Proactively engage in outbound sales efforts, including networking, and lead generation, to identify and pursue new business opportunities
  • Develop and execute comprehensive marketing plans to promote brand visibility and drive engagement.
  • Oversee digital marketing efforts, including website management, SEO, Google Ads, email campaigns, and social media strategy.
  • Create marketing content that aligns with the company’s brand values and business goals.
  • Track and analyze the performance of marketing campaigns, adjusting strategies to optimize results.
  • Collaborate with internal teams to align marketing efforts with business objectives.
  • Manage and grow our social media presence across relevant platforms.

Is this role for you? We might be a good fit if:

• You are driven by closing the sale and understand that doing so often requires flexibility, including responding to client inquiries outside of typical business hours. You are comfortable with late-night emails, weekend tours, and adapting your communication style to meet the diverse needs of prospective clients
• You’re excited by an opportunity to get to know all parts of our business and jump in wherever you’re needed. We’re a small family owned company, so that means we are an intimate group and everyone wears many hats.
• You view changes to Google Analytics and social media algorithms as exciting opportunities to learn and adjust our online presence!
• You love the details and always make the extra effort to connect with prospective clients. This includes providing beyond the normal amount of guidance when it comes to educating couples planning their wedding.
• You’re up for working events when the business needs require it (we find the best way to sell is to know exactly the experience you’re selling!).

Required Experience:

• Minimum of 3 years of direct event sales experience, preferably within the wedding or hospitality industry.
• Minimum 2 years of event, catering, or planning experience.
• Proven track record of meeting or exceeding sales goals.
• Experience with SEO, Google Ads, and social media platforms for business, especially Pinterest.
• Experience with CRM tools and marketing automation platforms. (Dubsado Preferred)

Why Join Us?

• Opportunity to work in a high-end, intimate event venue that values quality and client experience.
• Competitive salary with commission-based incentives.
• Health Benefits after 90 days, Paid Time Off, Team Outings
• Be part of a passionate and collaborative team committed to creating exceptional events.

This position is base salary $30,000-$40,000 plus commission. Estimating $55-$75k total compensation.