Influencer Relations Coordinator

ROLE OVERVIEW

We are seeking an enthusiastic and detail-oriented Influencer Relations Coordinator to support the Influencer Marketing team in day-to-day operations and campaigns. The Coordinator will assist with influencer identification, relationship building, product seeding, content measurement and events in order to increase brand awareness and engagement. This role will report to the Senior Manager, Influencer Marketing and will be based in NYC with ability to be in-office twice per week.

ROLE + RESPONSIBILITIES

Campaign support

• Support the Influencer Marketing team in all aspects of developing and executing influencer campaigns
• Collaborate with internal teams to ensure cohesive messaging across all influencer campaigns
• Become a Briogeo brand and product expert to act as a true brand ambassador for influencer-facing initiatives

Influencer identification + outreach

• Research + identify relevant influencers across various platforms (Instagram, TikTok, YouTube, etc.)
• Support influencer selection process by analyzing engagement metrics, audience demographics, plus brand, product and content fit
• Assist with initial outreach and communication to potential influencers, ensuring a timely and professional response
• Create influencer + stylist lists for events and mailers to ensure each activation is targeted to the appropriate audiences and maximizing relationships

Relationship building + management

• Foster strong, long-term relationships with influencers, ensuring positive collaboration and communication
• Act as a key point of contact for influencers via email and social, answering questions and coordinating product gifting as needed
• Diligently manage Briogeo’s influencer lists, ensuring accuracy in contact information at all times
• Positively and professionally represent Briogeo in all influencer-facing activities

Content tracking + reporting

• Organize influencer content about Briogeo in Tribe Dynamics, ensuring daily management to ensure correct campaign tracking and structure
• Collect, organize and report on content performance metrics such as EMV, reach, engagement, etc.
• Become an expert on the Tribe Dynamics software to leverage its CRM and influencer discovery tools to improve and build efficiencies in Briogeo’s influencer marketing initiatives

Product seeding and influencer gifting

• Manage product seeding program and fulfillment for influencer gifting and partnerships, ensuring timely delivery of products and accurate documentation
• Maintain positive relationships and collaborate with cross-functional teams to ensure seamless product shipouts with operations + planning teams

Event support

• Assist in planning and execution of influencer events, including but not limited to, vendor identification and collaboration, sourcing props and decor, ordering product, list creation and RSVP management, etc.

Misc support

• Assist in social content creation as needed including IG Reels + TikToks as needed
• Support PR by briefing in press sheets for launches into creative and ordering product for timely editor and agency needs

REQUIREMENTS

• Bachelor’s degree
• 1-3 years of experience in influencer marketing, social media or digital marketing, preferably within the beauty industry
• Possess an understanding of the beauty earned media landscape, focusing on Instagram, TikTok and YouTube; the ideal candidate understands how to interpret earned media metrics (EMV, SOV)
• Excellent relationship-building skills
• Detail-oriented with ability to take initiative, prioritize, multitask and work independently
• Passion for the beauty industry and digital landscape
• Must demonstrate strong strategic, interpersonal, organizational & communication skills
• Thrives in a fast-paced environment that is rapidly changing & customer focused
• Intuitive grasp of the beauty client and a drive to impact and satisfy customer needs
• Demonstrated ability to execute projects on time & work collaboratively in a team environment
• Experience with Dash Hudson, Tribe Dynamics or other social media CRM tools is a plus

At Briogeo, we are on a mission to empower every person to succeed on their unique healthy hair journey. We accomplish this mission by providing our community with the right products, tools, and education to thrive.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $68,000 - 72,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

Notices

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.

Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.