Influencer Marketing Executive

About Us:

The Global Games Show is a premier platform celebrating gaming culture, innovation, and entertainment. We bring together industry leaders, developers, players, and fans from across the globe to showcase cutting-edge games, esports, and technologies.

We’re seeking a dynamic Influencer Marketing Executive to drive our outreach and engagement efforts, leveraging the power of influencers to amplify the excitement of the Global Games Show.

Key Responsibilities:

• Influencer Outreach: Identify, engage, and build relationships with gaming influencers, streamers, and content creators across platforms such as YouTube, Twitch, TikTok, and Instagram.
• Campaign Management: Develop and execute innovative influencer campaigns to promote the Global Games Show, ensuring alignment with brand objectives and target audience interests.
• Content Collaboration: Coordinate with influencers to create engaging content, including live streams, giveaways, behind-the-scenes features, and event promotions.
• Performance Tracking: Monitor and analyze campaign performance metrics (reach, engagement, conversions) to assess ROI and optimize strategies.
• Event Integration: Partner with influencers to drive participation in live events, panels, or special activities during the Global Games Show.
• Budget Management: Manage influencer campaign budgets, negotiating fair and effective collaborations.
• Trend Analysis: Stay updated on gaming and influencer marketing trends to inform strategy and remain competitive in the industry.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience:
• 2+ years of experience in influencer marketing, ideally within the gaming or entertainment industry.
• Proven track record of executing successful influencer campaigns.
• Skills:
• Strong understanding of gaming culture and trends.
• Excellent communication and negotiation skills.
• Proficiency in social media platforms and influencer marketing tools.
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Creativity to craft compelling content ideas and partnership approaches.
• Preferred:
• Existing network of gaming influencers or creators.
• Familiarity with event marketing.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with global gaming leaders and creators.
• Collaborative, innovative, and exciting work environment.
• Access to industry events and exclusive gaming showcases.