Influencer Marketing Manager Job at Consumer Reports in Yonkers

OVERVIEW:

As a nonprofit, members fund CR's mission to help consumers make informed choices and hold companies accountable. Reaching and engaging audiences where they are is critical to our success.

We are looking for someone to develop and execute a strategy to engage influencers and content creators. As Influencer Marketing Manager, you will report to the Director of Communications to increase awareness of CR among target audiences, drive understanding of our mission and grow CR's member base. You will be responsible for identifying and nurturing relationships with influencers, managing content collaborations, and ensuring that influencer-generated content aligns with our brand's voice and goals.

If you have a deep understanding of social media trends, content repurposing and influencer marketing strategies that move people through the marketing funnel, we're looking forward to reviewing your application.

Under our CRFlex program, this is a hybrid position and is eligible for remote work up to 80%. The successful candidate must reside within 75 miles of one of our Yonkers headquarters and be able to travel to Colchester, CT as needed.

This position is not eligible for sponsorship.

HOW YOU'LL MAKE AN IMPACT:

Your efforts will help CR grow our work among new generations -- paving the way for impact on safety, fairness and transparency for generations to come.

On a regular basis you will:

• Develop and execute brand's social media influencer strategy to expand brand awareness and understanding across social platforms (Instagram, TikTok, YouTube, etc.) and influencer-owned channels (newsletters, podcasts, etc).
• Identify and nurture relationships with influential voices and content creators that reflect brand values and support strategic priorities across core verticals and audience segments.
• Plan and execute in-person and virtual events for influencers and creators to illustrate CR's unique value and expertise.
• In collaboration with external and cross-functional internal partners, repurpose and repackage content for different formats (stories, posts, videos); optimize content for different stages of the marketing funnel.
• Monitor program performance, provides regular updates on key metrics and adjusts strategies as needed to improve results.
• Negotiate influencer arrangements, manage budgets, and collaborate with outside agency partner(s).
• Work across teams on affiliate marketing campaign(s).

ABOUT YOU:

You"ll Be Highly Rated If:

• You have a related educational background. A Bachelor's degree in communications, journalism or related field is required.
• You have the experience. A minimum of 5 years of hands-on experience with advanced knowledge and understanding of social media platforms and third-party sites, including Instagram, TikTok, YouTube, and others.
• You have demonstrated success in influencer management and driving online engagement.
• You are comfortable working cross functionally. You can provide strategic communications counsel to cross functional partners and engage with senior management.
• You are a team player. You collaborate well with others across highly matrixed organizations.
• You have the skills including strong interpersonal, social media, verbal communication, and project management skills.

You'll Be One Of Our Top Picks If:

• Communication is your secret sauce. You can consistently persuade and influence others through your compelling communications.
• You are on-trend. You stay current on what is happening in the news, and on issues and trends, utilizing knowledge of the competitive landscape, marketplace trends, best practices and technology.
• You are comfortable with testing and trying. You understand how to work within an existing structure but can try new things and evolve them quickly, as well.
• You show intellectual curiosity. You demonstrate a commitment to continuous learning and actively seeking feedback.
• You can read the room, anticipating impact on your key audiences.
• You promote collaboration and inclusion, leveraging connections and communications interdependencies.

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Fair Pay & A Just WorkPlace

At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation. The target salary range for this position is $120K-$140K. This posted range is reflective of the NY/CA market. It is anticipated that most qualified candidates will fall near the middle of this range. Compensation for the successful candidate will be informed by the candidate's particular combination of knowledge, skills, competencies, and experience.