Old Navy is hiring: Sr Director, Organic Social & Influencer in San Francisc

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

About the Role

The Senior Director of Organic Social & Influencer plays an essential role in Old Navy's Marketing leadership team. The Senior Director will lead a team of creative, strategic, and community-focused marketers who are regularly interpreting brand needs and finding creative ways to activate on social. This team keeps a very close eye on pop culture, trends, and innovation. The ideal candidate must have strong leadership, communication, and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand’s evolving needs and the current cultural context.

This role reports to the Chief Marketing Officer at Old Navy and is based in San Francisco.

What You'll Do

• Build and evolve our Social Media strategy across all existing social channels, while keeping an eye on new, emerging platforms.
• Develop strategies to acquire a new customer demographic while keeping our current audience engaged; grow follower count and increase engagement rate.
• Lead strategic planning of paid and organic social for consideration and awareness audiences across all brand and product campaigns.
• Build relationships with our franchise business partners and align on social media plans for more impactful global launches.
• Own relationship with social agency partners, implementing and evolving our social playbook.
• Ensure seasonal milestones and processes account for social needs.
• Partner with creative team to ensure content is on brand and platform-appropriate.
• Influence seasonal brief to ensure social media first content is concepted at the beginning of the season.
• Oversee seasonal content plan/calendar created by Social Media Management team.
• Partner with omni content marketers on ensuring creative briefing approach is considered and thoughtful.
• Partner closely with Affiliates team and influence their seasonal plans.
• Manage and partner with macro/micro influencers on paid influencer programs to drive brand awareness, engagement, and elevate consumer brand perception.
• Provide Tier 1 talent and brand partners with key messages and visual guidelines for their social media content creation.
• Regularly communicate strategy, seasonal plans, and manage incoming requests from cross-functional partners.
• Establish, track, and report on KPIs across paid & organic tactics per social platform and campaign.
• Perform tests, competitive analysis, and social listening to identify trends and consumer need gaps.
• Define and implement an internal and external process to work efficiently and achieve the best output.

Who You Are

• Deep knowledge of social media practices.
• Strong ability to capture brand identity and tone of voice.
• Strong ability to interpret and translate brand strategies.
• Ability to lead and champion brand voice and direction.
• Excellent judgment to drive optimal brand engagement in social communities.
• Excellent eye for quality, branding, and attention to detail.
• Pop culture savvy.
• Strong leadership skills, building high-performing teams.
• Resourceful self-starter who takes initiative and is solution-oriented.
• Exceptional communicator with strong verbal, presentation, and negotiation skills.
• Strong fashion and style sensibility and awareness of trends.
• Builds strong networks needed to achieve business goals.
• Experience collaborating with and influencing cross-functional teams.
• Comfortable navigating a large company environment.

Benefits at Old Navy

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.

• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $191,000 - $262,700 USD. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies, and work location.