Marketing Associate Job at Marketing Consultancy Lab in Charlotte

Job Title: Marketing Associate

Location: Charlotte, NC
Department: Marketing
Reports To: Marketing Manager

Job Summary:

We are seeking a proactive and creative Marketing Associate to join our dynamic marketing team. The ideal candidate is a self-starter who is excited about contributing to innovative marketing campaigns, analyzing market trends, and supporting various marketing initiatives. You will play a key role in helping us grow our brand, increase visibility, and engage with our target audience.

Key Responsibilities:

• Campaign Support: Assist in the planning, development, and execution of marketing campaigns across various channels, including digital, social media, email, and events.
• Market Research: Conduct research on industry trends, competitor activities, and target audience preferences to help shape marketing strategies.
• Data Analysis: Track, measure, and report on the performance of marketing campaigns using analytics tools, providing actionable insights to optimize efforts.
• Event Coordination: Assist in organizing and promoting company events, trade shows, and webinars, ensuring a strong brand presence.
• Brand Consistency: Ensure all marketing communications are aligned with the brand voice and guidelines.
• Collaboration: Work closely with cross-functional teams, including Sales, Product, and Design, to support integrated marketing initiatives.

Qualifications:

• Strong written and verbal communication skills.
• Proficiency in social media platforms (Instagram, LinkedIn, Facebook, Twitter).
• Familiarity with marketing tools such as Google Analytics, Mailchimp, Hootsuite, or similar.
• Basic understanding of SEO and content marketing principles.
• Strong analytical and problem-solving skills.