Marketing Analyst Job at Nautical Partners Limited in Rochester

We are looking for a detail-oriented and results-driven Marketing Analyst to join our dynamic marketing team. The ideal candidate will possess strong analytical skills and a passion for data-driven decision-making. You will play a crucial role in analysing market trends, assessing marketing strategies, and providing insights that will drive our business forward. If you're excited about leveraging data to influence marketing initiatives, we want to hear from you!

Key Responsibilities:

• Analyse market trends, consumer behaviour, and competitive landscape to identify opportunities for growth.
• Conduct performance analysis on marketing campaigns across various channels (digital, social media, email, etc.) to determine effectiveness.
• Prepare comprehensive reports, presentations, and dashboards to communicate insights and recommendations to stakeholders.
• Collaborate with the marketing team to develop and optimise campaigns based on data analysis.
• Utilize data analytics tools (e.g., Google Analytics, CRM systems, social media analytics) to track and interpret performance metrics.
• Assist in budgeting and forecasting by providing analytical support and recommendations.
• Stay up-to-date with the latest industry trends, tools, and technologies to continually enhance marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Proven experience as a Marketing Analyst or similar role.
• Strong analytical skills with the ability to interpret complex data sets and translate findings into actionable insights.
• Proficiency in data analysis tools and software.
• Excellent communication skills, both written and verbal, with the ability to present data to non-technical stakeholders.
• Strong attention to detail and organisational skills.
• Ability to work independently and collaboratively within a team environment.
• Knowledge of digital marketing strategies and trends is a plus.