Marketing Manager Job at North American Meat Institute in Washington

POSITION SUMMARY:

The Marketing Manager will be responsible for driving attendance and engagement across a portfolio of events and content to support the Meat Institute’s member engagement and revenue goals.

ESSENTIAL RESPONSIBILITIES:

· Create and execute marketing campaigns that drive attendance to Meat Institute events including webinars and other sponsored content.

· Manage graphic design development and identify target audiences for event marketing campaigns.

· Distribute event marketing e-mail campaigns via Higher Logic to promote upcoming events, drive registrations, and member engagement

· Build and provide content and graphics to support resources including online registration, mobile apps, and other materials before and during events.

· Execute paid media campaigns on Meat Institute social media channels and other digital advertising and social sharing tools like Feathr and Snoball

· Collaborate with communications team to integrate messaging, relevance and timeliness with association communication strategy and activities

Secondary Responsibilities:

· Create marketing materials that supports member recruitment

POSITION REQUIREMENTS:

· Bachelor’s degree and at least 3 years of experience in marketing

· Demonstrated writing and editing skills

· Demonstrated skills in event promotions

· Association experience preferred.

· Travel, 20% of time.

CORE COMPETENCIES

Marketing Copywriting

Technology (higher logic) Event Promotions

Communications Creativity

Social media marketing Email and content marketing

Project management Data Analysis

Customer/Audience Focus