ArgonFDS
ArgonFDS is hiring: Marketing Manager in Alpharetta
ArgonFDS, Alpharetta, GA, United States
Summary
Spectra Aerospace & Defense is a rapidly growing innovative leader in development of high-performance, high-quality flight data recorders storage solutions, small form factor rugged data recorders, processors, servers, NAS devices and rugged displays/tablets. Spectra Aerospace & Defense has product development and system integration facilities in Alpharetta, GA, Las Cruces, NM, Katy, TX (USA) as well as Great Neck, NY, Munich (Germany) and Oslo (Norway).
The Marketing Manager role at Spectra Aerospace & Defense is focused on leading the global marketing direction and message for Spectra Aerospace & Defense. It is critical to have a technical understanding of Spectra Aerospace & Defense’s products and offerings as well as the ability to create new material for lead generation, company messaging, and customer education. A passion for the industry, customer, and technology is critical to this success in this role. This role will work with team members across multiple sites.
Responsibilities
Lead Spectra Aerospace & Defense’s global marketing with a primary focus on the US and European markets
Set and own specific marketing goals based on a strategic marketing plan with metrics and KPIs
Design and implement marketing strategies that are aligned with our goals, technology roadmaps, product plans, and budgets
Create new sales opportunities via qualified web leads for our products
Own the company branding and web design
Drive qualified website traffic using digital marketing campaigns
Create technical content in the form of whitepapers and articles
Work with the sales team to develop product brochures and other media
Maintain relationships with key industry publishers and editors
Create and manage sales collateral including data sheets and slide decks
Trade show support and logistics including booth planning, setup, and messaging
Solidify consistency of brand through all marketing channels
Track industry innovations and changes to guide new product development leveraging supplier improvements and industry requirement trends.
Required Qualifications
Bachelor’s degree in marketing or engineering/technical field of study or relevant and demonstratable experience
5+ years of experience with product marketing
Understanding of systems for the defense and aerospace market or other technical market with similar niche products
Project planning and ownership to keep track of multiple projects, campaigns, and events to convey the company message
Excellent verbal and written communication skills.
Self-starter, ability to work in a dynamic environment
Other
Must be able to work with export-controlled items or data
Ability to lift and transport equipment
Domestic and international travel required
US person able to obtain a US security clearance