Marketing Coordinator Job at Woodside Homes in Folsom

About Woodside Homes

In 2022 Woodside Homes began its 45th year in designing and building homes for move-up and entry-level buyers. The company has sold more than 45,000 new homes since its inception throughout the United States, with our current footprint rooted in the Southwest. Woodside Homes is dedicated to delivering an exceptional experience to every customer and acting as a trustworthy, knowledgeable guide throughout the home buying, building, and ownership process.

In 2017, Woodside Homes was acquired by SEKISUI HOUSE, one of the world’s largest homebuilders. The two companies joined forces with their shared philosophies in creating sustainable communities that grow and adapt to the needs of today’s homebuyers.

Job Summary:

The Marketing Coordinator supports the Division Sales & Marketing Director in the planning, launch, and evaluation of marketing initiatives for local Woodside Homes communities. The Marketing Coordinator is charged with maintaining brand standards and ensuring that all communications offer thoughtful, service-oriented information, in accord with established marketing objectives, timelines, and budgets. The Marketing Coordinator also ensures that community “storefronts” — our sales offices and models— uphold Woodside’s aesthetic standards as well as the functional needs of our sales professionals.

Responsibilities:

• Coordinates creative development, proofing and editing, production, delivery and printing schedules for the following marketing materials, in accordance with the Woodside Homes Sales & Marketing Playbook:
• Website Pages and response mechanism for each community
• Database Marketing - Direct Mail and Email
• Website Banners
• Digital Display Advertising
• Print and Broadcast Advertising
• Onsite and Offsite Signage
• Printed Collateral - community logos, price sheets, features lists, site maps, move-in ready flyers, and floor plan sheets
• Electronic Brochures
• Office and Model Displays, both static and electronic
• Identity materials - stationery, business cards, name tags, etc.
• Communicates with the corporate marketing team regularly to develop and execute the above items.
• Manages projects with a contract supplier that creates digital interactive displays for sales offices and website. Assembles all files used to produce renderings, floor plans, site maps and kiosk information. Reviews and approves all content.
• Works with contract photographer to plan model home photography; provides retouching direction and uploads final images to website and master image archive.
• Coordinates with sales team on a weekly basis to maintain accurate community information on website, MLS, social media pages and all other media.
• Coordinates with corporate marketing by providing content on social media channels.
• Works with Corporate Marketing to implement tracking and reporting measures that deliver Media Efficiency Ratios and ROI.
• Manages local print production.
• Works with local sign company on signage fabrication (on-site and offsite); evaluates and secures land leases for offsite.
• Manages weekend and human directional placements.
• Plans and hosts Grand Opening events, Realtor events, open house tours, including working after hours events and weekend events when needed.
• Participates in weekly sales meetings as part of the sales team.
• Participates in marketing calls with corporate marketing as needed as part of the company-wide marketing team.
• Inspects model complexes monthly and work with onsite sales professional to schedule repairs and maintenance.
• Performs Accounts Payable functions such as coding and approving invoices, tracking expenditures against budget.

Education & Experience

• Degree: Bachelor’s in Business, Marketing, Economics, Real Estate, Finance, or a related field.
• Experience: 1-3 years in a related role preferred. Experience in homebuilding or real estate marketing is a plus.
• DRE License: Is preferred.

Skills & Knowledge

• Real Estate Knowledge: Basic understanding of real estate and residential land use; local knowledge is highly beneficial.

Technical Skills: Proficiency in MS Office and Adobe Suite. Working knowledge of mapping applications is required. Experience with Google Analytics, social media, and photo/video editing software is a plus. Familiarity with web-based Project Management software (Sharepoint, Basecamp). Familiarity with web-based database marketing programs, including automated email marketing.

• Web & MLS: Familiarity with MLS and realtor sites (e.g., Zillow, Realtor.com) is advantageous.
• Marketing: Understanding of strategic marketing tactics including signage, print, online, and event marketing.

Key Attributes

• Communication: Excellent written and verbal communication skills.
• Attention to Detail: Detail-oriented with strong critical thinking and problem-solving abilities.
• Creativity: Innovative with a passion for creative thinking.
• Organization: Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
• Customer Focus: Customer service-oriented with a commitment to prioritizing client needs.
• Motivation: Highly motivated self-starter with a sense of urgency and persistence.

Work Environment

• Pace & Energy: Fast-paced, dynamic environment requiring high energy, flexibility, and the ability to juggle multiple tasks.
• Team & Independence: Ability to work both independently and as part of a collaborative team.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) employer matching
• Medical, dental insurance, and vision
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Paid time off

We recognize that few applicants may "check all the boxes," but each person has unique strengths they would bring to the table. We are committed to building a diverse and authentic work culture, so we invite you to apply anyway. You belong here.

Woodside Homes is an equal-opportunity employer. All qualified candidates will receive consideration for employment without regard to race, religion, color, national origin, sexual orientation, gender, gender identity or expression, age, genetic information, disability, or any characteristic protected by law. Diversity is critical to the growth of our company, and we understand the importance of fostering an environment where everyone has a voice. We are also committed to providing reasonable accommodation for candidates with disabilities during the recruiting process. If you need assistance due to a disability, please get in touch with us.