Marketing Manager Job at Top Talent in Richmond

Qualifications

• Bachelor's degree in Marketing, Business administration, or a related field is required
• Minimum of five years of marketing management
• Attention to detail and ability to manage multiple projects promptly

Responsibilities

• Coordinate the operations of marketing initiatives to meet organizational objectives
• Maintain effective management of the marketing, communications, advertising, and promotional activities to meet organizational needs
• Help develop and implement marketing plans and projects for new and existing products
• Support operations for all digital marketing initiatives primarily focused on electronic media such as the company's websites, SEO, SEM, Paid ads, Google Analytics, and CMS
• Propose changes to the site focused on improving site relevance and traffic
• Evaluate SEO reports, Google Analytics, and Paid ads performance and purpose updates to the site to improve site performance, traffic, engagement, and relevance
• Establish and maintain a Social Media Calendar, prepare and post content and paid ads, recommend when to boost posts, track and report the levels of engagement, and propose action plans
• Support the Influencer Strategy and initiatives by maintaining relations with influencers and providing them with the material and content needed to promote the brand and products
• Manage industry trade show activities: prepare and maintain annual schedule; coordinate booth personnel and event services; direct trade show vendors; select, order, and ship products, demo units, literature, clothing, giveaways, and booth properties; maintain trade show files and database, and track expense budget
• Manage the productivity of the marketing plans and projects, prepare monthly scorecards
• Managed literature inventory, including creating purchase orders and coordinating the payment of vendor invoices
• Support the activities related to the Product Information Management System, Produce and keep product-enhanced content, images, keywords, and specifications
• Support graphic design activities
• Lead position in the marketing function
• Other duties and responsibilities performed as assigned