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ARMI

Marketing Manager Job at ARMI in Fayetteville

ARMI, Fayetteville, AR, United States

Marketing Manager


Who We Are

Since 2003, our family-owned business has specialized in process and utility piping, expanding into multiple business units over the years. We now offer nationwide services in Process & Utility Piping, Process Equipment & Installation, Thermal Fluid, HVAC, Products & Parts, and serve as a Prime Contractor. As industry leaders, we maintain elite standards by hiring top talent. ARMI is known for work safety, meeting deadlines, quality production, and staying within budget. We believe in reinvesting in our people and supporting the local community—because we succeed together.


Benefits of being a part of our team


  • Qual Choice Health Plan- 100% premium paid for team member
  • Dental Plan – 100% premium paid for team member and dependents
  • Vision
  • Accident and Critical Illness
  • Life Insurance
  • Short Term & Long-Term Disability
  • 401K with company match
  • Paid Vacation and Holiday Pay


Perks

  • Company-provided logo wear so you can show your ARMI pride.
  • Milestone Anniversary Swag & Cash – because your loyalty deserves recognition.
  • Company Events that celebrate our teamwork and success.


How you will make an impact


Marketing Strategy & Planning


  • Conduct market research to identify industry trends for the food, beverage, and dairy industry.
  • Collaborate with leadership to develop comprehensive short and long-term marketing plans.
  • Set measurable objectives for lead generation, brand awareness, and digital engagement.


Brand Development & Management


  • Maintain consistent brand messaging.
  • Develop and enforce brand guidelines across all platforms and marketing materials.
  • Increase brand visibility through events, sponsorships, and industry partnerships.


Content Creation & Management


  • Lead the creation of high-quality content, including blogs, case studies, white papers, brochures, and website content.
  • Oversee visual content creation, including videos and infographics.


Digital Marketing & Social Media


  • Execute SEO, PPC, social media, and email marketing campaigns targeting industry decision-makers.
  • Monitor and analyze performance metrics, adjusting strategies to maximize ROI.
  • Create and schedule regular posts on social media platforms.


Lead Generation & Campaigns


  • Develop targeted marketing campaigns aimed at key customers in the food, beverage, and dairy industry.
  • Collaborate with Sales Engineers to build a pipeline of qualified leads and nurture them throughout the buyer journey.


Event Planning & Client Engagement


  • Plan and manage participation in industry events, including tradeshows, conferences, and exhibitions.
  • Strengthen customer relationships through newsletters, appreciation events, and surveys.


Reporting, Analytics, & Budgeting


  • Track and report key marketing metrics, including ROI, lead conversion rates, and brand awareness.
  • Manage the annual marketing budget to ensure efficient allocation of resources.


Collaboration with Sales & Leadership


  • Align marketing efforts with sales objectives to drive client acquisition.
  • Present plans and campaign results to senior leadership, contributing to overall business growth.



What You Need to Succeed


  • Bachelor’s degree in marketing, Business, or related field.
  • 3-5 years of Marketing experience
  • Proven experience in B2B marketing, preferably in food beverage and dairy.
  • Expertise in digital marketing tools, analytics, and content creation.
  • Event planning and client engagement experience.
  • Strong communication, collaboration, and leadership abilities.
  • Proficiency in SEO, PPC, social media, and marketing platforms.
  • Budget management and performance tracking expertise.
  • Availability to work nights, holidays, and weekends as needed.
  • Possess a valid driver’s license and clean driving record.
  • Pre-employment drug screen and background check


Make Your Move


We’re proud to be one of the fastest-growing, family-owned companies in America, with over 150 plus years of experience in the food, dairy, and beverage industry. We've been recognized as a finalist for Arkansas Business of the Year in 2020, 2022, and 2024, and we're honored by our awards for Diversity in the Workplace in 2022, 2023, and 2024. Our commitment to sustainability has earned us the Mayor’s Environmental Stewardship Award, as well as recognition as Green and Sustainable Business of the Year. Most importantly, we value the trust and strong relationships we’ve built with our customers. We’re seeking individuals who share our passion, drive, and respect for the hard work behind our success. Think you can make an impact at ARMI? If so, we’d love to meet you!



All qualified applicants will receive consideration for employment without regard to the individual’s race, color, sex, national origin, religion, age, genetic information, status as a military veteran, or any other characteristic protected by applicable law.