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Forza

Forza is hiring: Marketing Coordinator in Council Bluffs

Forza, Council Bluffs, IA, United States

Product Marketing Associate Job Description

 

Forza is a leading B2B adhesive, tape & sealant products company and Formoclean is a cleaning product fast growing B2C company focused on commercializing natural plant and chemical-based products that are safer and more effective alternatives to what is primarily used in B2B and B2C markets. With production capabilities and capacity in place, proven products and formulas, financial and marketing commitment, and an all-star leadership team, Formoclean and Forza are poised for explosive growth.

 

This coordinator role is vital for the success of both Marketing AND Sales and will help drive growth at new and existing B2B accounts and will help drive growth with retailers, Amazon, and consumers. You will work hand in hand with the Head of Marketing, Design Director, Sales Team, and the Operations Team – with a focus on:

 

  • Helping ready products & product-related materials for commercial launch in both B2B and B2C
  • Driving Sales growth via B2B Email/SMS and other CRM activities
  • Driving Sales growth via B2B and B2C Social Media Content Calendars and Social Media Posts
  • Researching and Applying Cutting-Edge AI algorithms in production of Email, Blog articles, Social Media posts, and Video assets  


Duties & Responsibilities:

 

Create, Manage & Track Email Campaigns, Email Database & Email Automation via Pardot 

Create, Manage & Track (with CMO) marketing content calendar, social media organic & paid posts

 

Marketing Campaigns - Lead Generation

  • Campaign Planning in conjunction with sales team
  • Coordinate Asset Creation (content/graphics/videos/emails/etc)
  • Campaign Management
  • Tracking ROI/ROA & Other KPIs

 

Social Media

  • Social Media Account Management
  • Content Planning
  • Post Creation and Coordination (copy/graphics/videos/white papers, etc.)
  • Tracking ROA & Other KPIs

 

Email Marketing

  • Bi-weekly emails to prospects and/or Customers
  • Quarterly Newsletter Management
  • Communication of Company/Brand Announcements/Updates
  • Communication of Product Announcements/Updates
  • Create and Coordinate creation of all required Assets (copy/graphics/videos/etc)
  • Tracking ROA & Other KPIs


Product Marketing - New Product Initiation

  • Co-Manage Trello NPI Board in collaboration with Product Management
  • Coordinate and Finalize with R&D and Sales SDS and TDS product related documents   
  • Manage Product Labels – Creation, Revision, & Compliance

 

Product Marketing - Marketing Literature

  • Product Labels - Creation/Updates/Preparation for Print Production
  • Product TDS (Technical Data Sheets) - Creation/Updates
  • Product SDS (Safety Data Sheets) - Creation/Updates

 

Brand Management

  • Trademark Set Up & Renewal
  • External Building Signage Management
  • Ensure team is using correct branding according to guidelines

 

Promotional Products

  • Promotional Product Research/Planning
  • Coordinate Graphic Design for Promotional Products
  • Ordering & Managing Stock of Promotional Products


Requirements:

  • 4-year college degree or equivalent
  • 2 Years of Full-time professional work
  • Familiarity with Product Marketing
  • Familiarity with Digital marketing tools: Google Analytics, Email systems, social media
  • PROVEN STRONG familiarity with Design Software: Illustrator, Acrobat Pro, Photoshop, etc  
  • PROVEN STRONG PROJECT MANAGEMENT Software experience – Trello, Monday, or DaVince
  • PROVEN STRONG familiarity and dexterity with PC operating system and device and cloud file management software including: Microsoft Sharepoint and OneDrive and Teams
  • PROVEN veracious appetite and aptitude to research, learn and master new things
  • Able to see the big picture. Look long term with a "business owner" mindset
  • Able to write marketing ad copy and Social Media post copy
  • Detail and task and deadline oriented
  • Adaptable to change
  • Self-motivated and self-driven
  • Process driven and/or willing to follow set out processes
  • Comfortable with change and fast-moving environment
  • Fast leaner with a focus on continuous improvement
  • Able to deal with many moving parts
  • Ambitious - want to create and build a career
  • Team oriented - comfortable with key internal collaborations
  • Ability to learn industry software
  • Ability to identify what needs to be done and take action to complete it without it being explicitly directed or laid out in a job description or defined duties
  • Ability to deal with high pressure situations