Marketing Manager Job at Acton Institute in Grand Rapids

Salary: $55,000 - $75,000

The Acton Institute for the Study of Religion and Liberty is a leading international educational organization located in Grand Rapids, Michigan. The Acton Institute is interdenominational, and our mission is to promote a free and virtuous society characterized by individual liberty and sustained by religious principles www.acton.org.

 

We are seeking an experienced Marketing Manager to fill a key role marketing Acton’s work and advancing its digital community. This is a unique and exciting opportunity for a marketing professional interested in extending our ideas and mission.  As Marketing Manager your primary responsibility is to serve Acton’s departments by building the Acton Institute’s U.S. and international brand and sub brands; overseeing our marketing strategies and activities; produce copy for marketing communications; promoting all of Acton’s events and products; and engaging Acton’s digital community.

 

Job Skills and Requirements: 

• Promote all Acton events, activities, and products while maintaining a product catalog.

• Craft platform and event-specific copy in Acton Institute’s voice and tone while providing general communication and marketing support across all departments as needed.

• Develop the Acton Institute brand and implement a process for branding consistency.
• Actively plan and develop social media campaigns, including posting content and engaging with Acton’s digital community.
• Lead and be responsible for the sales and promotion of all of Acton’s works.
• Leverage Acton’s social media accounts to achieve target marketing and sales plan results.
• A demonstrated ability to engage collegially and a willingness to collaborate across departments to support all Acton Institute’s activities.

 

The preferred candidate will possess:

• Understanding of Acton’s mission and the synthesis of free markets and morality.
• Bachelor’s Degree with a major in communication, marketing, or related field
• 3+ years’ demonstrated experience, preferably in marketing or digital community management
• Demonstrated experience with Facebook, X, Instagram, YouTube, and other social media platforms, as well as analytics and other measurement tools of the same.
• Excellent writing, editing, speaking, and analytical skills.
• Strong on-line communication skillsets and proficiency in social media and digital technologies.
• Experience overseeing the design and production of print materials and publications.
• Commitment to working with shared leadership and in cross-functional teams.
• Professional decorum, demeanor and behavior at all times.
• Respect for coworkers and all Acton guests and personnel and works as a team player with all members of the organization.
• MS Office Suite proficiency.
• Knowledge of Adobe Creative Cloud for Photoshop and Illustrator software is a plus.

 

The role requires:

• That you are currently legally authorized to work in the USA for any employer.

 

This is a full-time exempt position located in Grand Rapids, MI and includes an attractive and competitive compensation & benefit package.

 

The role is an exciting opportunity for the right candidate!  Interested and qualified candidates are encouraged to submit the following application materials:

• Cover letter, which should detail your interest in Acton’s mission and this role
• Résumé
• Desired salary range for this opportunity

Qualified candidates who submit a complete application with all of the required materials will be considered for this position.  While we thank all applicants in advance for their interest in this role, we are only able to contact those to whom we can offer an interview.