Marketing Specialist
Big Enrichment, , TX, United States
About Us
Big Enrichment is an industry leader in enterprise software, specializing in solving large, complex problems. We help organizations achieve their business goals through innovative technology. To accelerate our growth, we’re looking for a Marketing Specialist to drive our lead pipeline and increase brand engagement in the enterprise market.
Role Summary
As a Marketing Specialist, you will spearhead initiatives to generate high-quality leads and move them through the funnel. This role involves planning, executing, and analyzing targeted campaigns across various channels, working closely with cross-functional teams to achieve optimal pipeline impact. You’ll be a key player in aligning marketing with sales strategies, ensuring that leads seamlessly transition through each stage of the customer journey.
Key Responsibilities
Campaign Strategy & Execution: Develop and execute multi-channel lead generation campaigns (email, LinkedIn, webinars, events) aimed at converting enterprise prospects. Design end-to-end campaigns, including content creation, landing pages, and email sequences.
Lead Nurturing: Design workflows that segment and score leads based on engagement, ensuring smooth transitions and optimized progression through the funnel.
Data Analysis: Monitor and analyze key metrics (MQLs, SQLs, CPL) using tools like Google Analytics and Salesforce, optimizing campaigns for maximum ROI.
Sales Alignment: Collaborate with Sales and SDR teams to align on target accounts, ensuring smooth handoff and strategic support for Account-Based Marketing (ABM) efforts.
Market Research: Conduct in-depth research to identify target personas, decision-makers, and industry trends, adapting strategies for enterprise buyers.
Content Collaboration: Partner with content and product marketing to create thought leadership materials, case studies, and solution briefs that resonate with prospective customers.
Qualifications
Experience: 3+ years in lead/demand generation or digital marketing, ideally within a B2B SaaS environment.
Technical Skills: Proficient in CRM (Salesforce), marketing automation (Clay), LinkedIn Sales Navigator, and analytics tools. Familiarity with ABM tools is a plus.
Analytical Skills: Strong data interpretation skills to drive data-driven decisions and improve campaign performance.
Communication Skills: Excellent written and verbal skills; experience tailoring messages for enterprise audiences.
Project Management: Ability to juggle multiple projects, optimize workflows, and adapt quickly in a fast-paced environment.
Qualifications
- 1-3 years' of marketing experience
- BS/BA in Marketing or a related field of study
- Excellent writing and communication skills
We offer these benefits:
- The base salary range for this role in the US is between $80,000 and $100,000
- Comprehensive medical, dental, and vision plans, we cover 50 percent of the premiums
- Up to 160 hours of paid time off a year to spend however you want
- 30 to 90 days of paid parental leave and 5 days of bereavement leave
- Volunteer opportunities throughout the year
Base salary and total compensation are dependent upon many factors, such as skills, experience, and relevant past roles.