MARKETING COORDINATOR Job at Bottom Line Equipment in Baton Rouge

At Bottom Line Equipment we are continually focusing on exceeding the rental, sales and service needs of our customers. Our mission is to rent Heavy Equipment and Specialty Attachments to build better communities by raising the standards of quality and safety for all.

Our growth is the result of outstanding partnerships with our employees, customers and vendors. Our purpose since Bottom Line's inception has been fueled by a Make It Happen attitude and partnering with our customers to satisfy their specific needs. We are continually focusing on exceeding the rental, sales and service needs of our customers - which include industrial, heavy civil-infrastructure, energy, commercial and demolition contractors.

Bottom Line Equipment has a dynamic, cultivating work environment that provides career growth and training opportunities, while fostering a challenging and learning environment.We are seeking top candidates who are interested in advancing their career. We hold true to our core values to: Make it Happen, Do the Right Thing, Work Hard, Smart and Safe, We Care, Be the Best, and Own It.

Shift: Mon-Fri, on call as neededCompany Benefits:•Top Tier Pay
•Short Term Incentives
•Company Profit Sharing
•401K with company match
•Tool and work boot allowance, prescription eye protection allowance
•Continued education paid training
•Medical, Dental, Vision
•Company paid life insurance,
•Company paid Short and Long Term Disability

Essential Duties and Responsibilities:

• Generate and deliver content including text, photo, computer-generated graphics, and video assets for use in digital and traditional marketing programs and other company initiatives.
• Coordinate marketing event activities including trade shows, professional association memberships, company participation at industry events, sponsorships, and customer entertainment logistics.
• Assist with ongoing maintenance and use of CRM systems, sales lead delivery mechanisms, digital asset management procedures, company websites, social media accounts, SEO, PPC, email, and other marketing programs.
• Coordinate the activities of external marketing partners including printers, promotional item producers, apparel manufacturers, publishers, caterers, furniture rental, etc.
• Update and maintain marketing calendars, plans, budgets, reports, and sales territory data. Process purchase orders, vendor invoices, and perform other department administrative tasks.
• Adhere to company brand guidelines and manage project expenses to budget.
• Assist in planning and providing content for annual employee and customer meetings and events to include sporting events, site meetings, seasonal gatherings, and employee programs.
• Assist with the placement of effective advertisements in regional media publications.
• Assist in the regular creation and posting of unique and effective social media content for business advertisements.
• Embrace BLE core values: Make It Happen, Do the Right Thing, Work Hard, Smart and Safe, We Care, Be the Best and Own It
• Performs other duties as requested.

• Bachelor's Degree in Marketing, Advertising, or Business
• 3-5 years of business marketing experience
• Direct experience in digital marketing and social media content development, delivery, and messaging
• Graphics design experience: digital and print
• Direct experience with maintenance and content development of business websites
• Strong attention to detail with ability to manage multiple projects simultaneously