Marketing Director Job at Denamico Inc. in Minneapolis

Denamico is seeking a motivated Marketing Director to join our team. Denamico is an award-winning Diamond HubSpot partner focused on helping B2B businesses scale and grow their marketing and sales operations. To date, we’ve grown based on referrals, our deep integration within the HubSpot ecosystem, and to a lesser extent, our content marketing efforts. Now, we’re leaning into content marketing to help grow our audience, create demand, and ultimately, drive new business. We’re not doing it the boring way either (keywords and SEO exclusively) –– we’ve recently launched our podcast and plan to leverage the insights shared there and turn them into unique, thought-leadership content across other channels and mediums (i.e. blog, social media, email, and events). As we look to continue our growth, we've prioritized more experienced talent across the board, including sales and customer experience. Now, with our client-facing side humming, we're looking to open up the funnel and need an experienced marketer who's willing to roll up their sleeves and help us do that. Denamico is looking for an experienced marketer to help us drive these efforts, both in terms of content creation as well as the operational work necessary to publish, share, and send this content. About You You get excited to repurpose content like podcasts, videos, etc., into other formats. You subscribe to a ton of newsletters for inspiration. You enjoy writing, and may even publish your own content on social media. You have a strong desire to be part of a small organization where you can have a big impact. You bring a positive attitude and are skilled in building and maintaining colleague and client relationships. You welcome feedback and see it as an opportunity to improve your skills so you don’t take it personally. You are a self-starter who thrives on results and continuous learning. You possess an ability to adapt quickly and balance numerous responsibilities. You have incredible attention to detail and excellent writing skills. You are data-driven, results-oriented and skilled at problem solving. You are self-initiated with strong project management skills. You have a desire to work and ability to thrive in a fast-paced, dynamic environment. You are a collaborative team player who values the success of the whole team, in addition to your own success. Responsibilities Develop and oversee our marketing plan. Plan and create compelling content, including blog posts, content offers, landing pages, client success stories, and other assets to distribute across digital and sales channels. Leverage our podcast, RevOps champions, to create other supporting content across our blog, social media, and email. Develop and manage email campaigns to convert and nurture contacts in order to generate leads. Lead and support employer brand-focused initiatives for targeted talent segments. Work with internal stakeholders to manage the planning, budget, and logistics for Denamico-hosted events. Present ideas & tactical plans to drive community engagement. Coordinate the planning & logistics for the quarterly Twin Cities HubSpot User Group (TC HUG), including guest outreach, scheduling, and pre-recording meetings. Communicate the quality of delivery to ensure that contracted services are delivered on time, in scope and budget, and achieve the intended goals. Work with partners to create & distribute performance reports to internal stakeholders. Role Responsibilities Demand Generation Identify & present strategic recommendations & tactical plans to drive awareness and interest in Denamico throughout the entire lifecycle Manage campaign budget, reporting, and ROI tracking of all demand generation programs and optimize for sales effectiveness Campaign Management (Lead, Talent, & Customer) Develop and manage campaigns to convert & nurture contacts to generate leads Drive conversion throughout the funnel, resulting in marketing-attributed sales opportunities Lead employer brand-focused initiatives for targeted talent segments Ensure brand consistency over various internal and external channels Content Creation Plan and create compelling content, including blog posts, content offers, landing pages, email newsletters, case studies, and other assets to distribute across digital and sales channels Plan, create, & curate content for social media channels to build community engagement Event & Community Management Work with internal stakeholders to manage the planning, budget, and logistics for Denamico-hosted events Present ideas & tactical plans to drive community engagement Coordinate the planning & logistics for the Twin Cities HubSpot User Group (TC HUG), including guest outreach, scheduling, and pre-recording meetings. Coordinate the planning & logistics for the RevOps Champions Podcast, including guest outreach, scheduling, and pre-recording meetings. Key Outcomes The key outcomes for this position include hi tting the defined goal for the following marketing KPI’s each month: MQL’s generated Marketing Attributed Revenue Email open rates Completing activities (email newsletters, blog posts, social media posts, etc) specified in the Marketing Plan Required Qualifications 5+ years experience in digital marketing & marketing automation 3+ years experience creating content for blogs, social media, and email. (Special consideration to those with experience managing a podcast.) 1+ year creating & managing project plans for short and long-term marketing campaigns & initiatives 3+ years Experience with CRM & marketing automation tools (HubSpot preferred) Ability to offer proactive solutions and ensure successful progression with minimal guidance Highly organized & detail oriented What Makes Denamico Different: Our people are our special sauce. They care about our clients and do impactful work for organizations that are making a difference in the world. They love learning, applying new skills, continuously elevating their game, and holding themselves accountable to results. They’re intrapreneurs, excited about innovating and running their own line of business. We believe in taking care of our people. For us, this means training our managers, providing professional development opportunities, helping each other out with heavy loads, and taking time out as needed when the world and our lives get crazy. We encourage and enable people to restructure their role if life changes and they need a different schedule or level of responsibility. Why You'll Love Working With Us: Competitive compensation and benefits package Company paid parking or public transport allowance Ergonomic office workstation with electric standing/sitting desk, etc Kitchen with stocked drinks & snacks Mentors - we believe in helping each member of our team grow personally and professionally Location: Minneapolis-St.Paul, MN. Denamico enjoys a hybrid work schedule option between your home and our Minneapolis North Loop office. We’re normally in the office at least Tuesdays and Thursdays. If you are interested in adding value to our team, please apply and we will be in touch. #J-18808-Ljbffr