Marketing Specialist Job at Blanchard Machinery Company in Columbia

Overview:

Blanchard Machinery is excited to announce a thrilling opportunity where you can take charge of marketing initiatives within our esteemed Rental and Used Equipment groups. Based in the heart of Columbia, South Carolina, you'll have the chance to work closely with our Marketing Manager and showcase your expertise. Your exceptional communication, top-notch customer service, and impeccable organizational skills will be the keys to thrive in this role.

Join us in shaping the future of marketing excellence and making a significant impact in South Carolina and our industry.

Blanchard Machinery Company is committed to fostering a high-performance work culture with challenging work opportunities that inspire high quality results. Some of the benefits of joining our team are:

• Competitive Pay.
• Benefits: Medical, dental, vision, 401K, profit sharing, generous PTO and paid holidays, uniforms, and much more.
• Exposure to world-class CAT training and development.
• A friendly and supportive work environment.
• Continuous exposure to learning and new technologies
• Opportunities for advancement

About Blanchard Machinery

At the core of our mission lies an unwavering dedication to our customers. We take immense pride in delivering exceptional parts, service, sales, and rental solutions for Cat machines and a wide range of equipment. Our primary focus is to empower our customers' success, making South Carolina an exceptional place to live and work.

As a fourth-generation family business, we cherish our heritage and the values it embodies. We continuously reinvest in our people and communities, fostering growth and prosperity for all. Together, we strive to create lasting partnerships and a positive impact that resonates far beyond our business endeavors.

Responsibilities:

• Manage all marketing needs of the division leveraging competencies, resources within the organization, and external agencies.
• Utilize data-driven expertise to design and implement marketing campaigns across various channels.
• Partner leadership to develop and execute marketing plans and strategies that drive results and meet deadlines and budgetary requirements.
• Leads the development of new sales and/or marketing promotional support programs and materials (i.e. direct mail, fact sheets, brochures, newsletters, email campaigns, testimonials, business impact stories, promotions, demos, training etc.) and ensures that materials are developed in a timely manner.
• Ensure all content produced aligns with objectives, adheres to branding guidelines, and reflects accuracy.
• Seek new ways to be competitive in the market.
• Effectively communicate campaign details to relevant stakeholders and provide necessary employee training and tools when required.
• Regularly conduct VOC and VOE surveys to gather valuable feedback and gain insights into customer needs and preferences.
• Strategize and implement a well-structured quarterly awareness plan, highlighting key campaigns and events to increase brand visibility and engagement.
• Manage and optimize the use of pre-paid credits for various marketing initiatives, ensuring cost-effective execution.
• Seek new ways to be competitive in the market.

Qualifications:

• Bachelors degree in marketing, advertising, or similar discipline.
• 2-5+ years of experience in developing and implementing advertising strategies.
• Experience managing projects, clients, and deadlines.
• Strong written and verbal communication skills.
• Agency experience preferred but not required.