Marketing Specialist Job at Caesars Entertainment in Las Vegas

Job Description

Caesars Sportsbook has an amazing opportunity for someone's next great career adventure. We are currently looking for a Marketing Specialist in the Las Vegas area.

The Marketing Specialist role is responsible for helping the Digital GM's and Field Marketing Team in driving local marketing plans for their state(s) that address regional business objectives/challenges, managing sports partnerships, managing social media accounts, identifying opportunities with local casinos, executing regional offers and implementing brand programming by working closely with our Creative, Promotions, and Operations teams.

What You Will Be Doing:

• Provides marketing and onsite support for retail openings, digital launches, B&M events, and sports partnerships
• Promote new member enrollment in the Sportsbook app
• Work customers through any issues they have with enrolling in our app and relay customer feedback to product teams
• Design and planning of innovative promotions, contests, advertising campaigns that grow the business through both tactical acquisition and retention
• Collaborate with Operation Managers and Casino Partners to make sure that campaigns are executed to standards
• Strategically ideates and directs campaigns around tentpole events in sports calendar, aligning all available assets internally our B&M counter parts
• Brand Advocacy: ensure consistency across various touch points
• Act as department Creative liaison / Point of Contact - submit creative requests, proof marketing assets, and traffic final assets to appropriate stakeholders
  • Drive promo code creation, tracking, communication to casino partners and team (offer flips)
  • Lead QR code creation and tracking for creative assets
• Create and publish daily content (static and video) and maintains editorial calendar across sports social media platforms including updates, news and brand narratives.
• With specific state strategies in mind, be able to create content and collaborate with enterprise social media team that has regional impact.
• Lead audience growth, awareness and engagement
• Create social content strategy around the sports calendar
• Collaborates with enterprise social and other departments to produce and execute content.
• Complies with process and governance with the usage of enterprise social media publishing and analytics tools such as Sprout Social.
• Measure success and report social media KPIs to management team on a monthly basis; must have a good understanding of social media KPIs.
• Bring opportunities to stakeholders by being the subject matter expert in the state
• Manage print production vendors and delivery of marketing assets
• Perform administrative duties such as scheduling meetings with key stakeholders on given project, setting agendas, and sending recaps to meeting attendees
• Manage, order, and distribute the team merch and swag for promotional giveaways
• Supervise the inventory of materials, creative assets, and resources for activations across regional and national campaigns
• Industry news / trend and competitor reporting by market
• Development/updating partner playbooks / education of B&M front line staff
• Understand all the aspects of the business to give the consumers a VIP experience, particularly Caesars Rewards
• Website updates
• Football Contest Data Entry

What You Will Need:

• Strong knowledge of digital products and apps
• Outgoing personality and willing to engage with guests/players
• Knowledge of sports betting, casino wagering, and passionate about sports
• Curious, creative, strategic and analytical
• An excellent communicator with outstanding listening, analytical, and problem-solving skills
• Strategic marketing plan development and execution with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming)
• Experience operating in a fast-paced environment
• Extensive passion and knowledge of sports and social media.
• An "always-on" mentality as the sports world is constant, with availability to work nights and weekends.
• Bachelor's Degree from an accredited 4-year institution required

Computer Skills Needed to Perform this Job

Superior Microsoft Office (PowerPoint, Excel, Word) skills, required

Additional Comments and Requirements

• Strong leadership, project management and organizational skills, with an ability to multi-task
• Need to work during peak event times, which are often evenings and weekends
• Willing to spend time in our owned casino properties
• Strong analytical skills and business acumen. Proven ability to apply that knowledge to develop and execute marketing programs that drive revenue and ROI
• Superior presentation and written communication skills
• Strong relationship building skills
• Ability to travel as required (approximately 15% in US)
• Valid Driver's License
• The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary

Other Minimum Qualifications:

• Ambition. Proactively seeks opportunities to learn & grow.
• Initiative. Acts and thinks beyond tasks to accomplish goals.
• Team Focused. Ensures understanding, cooperation and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
• Self-Awareness. Genuine understanding of personal strengths and weaknesses.
• Environmental Radar. Understands how to get things done and when to involve others in decisions.
• Business Intelligence. Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world.
• Problem finding. Routinely looks to improve services, processes, and strategies.
• Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
• Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
• Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
• Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
• Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.

Essential Job Functions:

• Fast paced environment, multiple tasks to be handled under time constraint.
• Must be willing to work weekends, holidays, and evenings
• Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
• Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
• Respond to visual and aural cues.
• Must be able to travel.
• Promote new member enrollment in the Sportsbook app.
• Must have manual dexterity to operate all office equipment.
• Must be able to maneuver around office and property.
• Must be able to work independently.
• Must be able to lift and carry 25 pounds.
• Must be able to bend, crouch, kneel, twist and work at a desk/counter when performing functions of the job

About Us

Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.

At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.

As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.

Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!