Digital Marketing Specialist Job at Robert Half in Peachtree Corners

We are offering an exciting opportunity with a client in Peachtree Corners. We are seeking a Digital Marketing Specialist to join our team. In this role, you will be responsible for analyzing search engine marketing performance data, developing attribution models, and creating lead scoring to enhance revenue. Your insights will play a critical role in optimizing our marketing campaigns and supporting the brand's overall business objectives.

Responsibilities:

• Analyze and review search engine marketing performance data on a regular basis - Creating/Maintaining Visual Data with Microsoft Power BI, Tableau / etc, along with GA4, GTM, Google Ads). 

• Develop attribution models to enhance the quality of leads and increase revenue

• Generate new lead-generation campaigns using data analysis skills

• Create testing recommendations and oversee their implementation

• Utilize data analysis to boost engagement and enhance campaign effectiveness

• Experience with Digital Advertising (Google Ads, LSAs, PPC, Display, Remarketing/Retargeting, OTV/CTV, Programmatic, etc). 

• Leverage analytical skills to find insights within data that can narrate a story

• Take initiative with data to improve performance with new ideas

• Apply experience in Conversion Rate Optimization and User Experience, if any, for better results.

• Minimum of 3+ years of experience in a Digital Marketing Analyst role or similar position.

• Proficiency in using Google Ad platform for creating and managing digital advertisement campaigns.

• Strong skills in analytics and data interpretation to understand campaign performance and customer behavior.

• Experience in PPC (Pay Per Click) strategies and campaigns to drive traffic and conversions.