Emerging Blue Jobs

Emerging Blue Jobs is hiring: Marketing Manager in Apex

Emerging Blue Jobs, Apex, NC, US

Job Description

Marketing Manager

Apex, NC | Hybrid (3 days per week in office)

We are seeking a talented and driven Marketing Manager to join our client’s team in Apex, North Carolina. This role is perfect for a passionate marketer with omni-channel experience, who excels in both strategy and execution, and thrives in a fast-paced environment.

Key Responsibilities:

Build and execute comprehensive marketing strategies and plans to enhance brand visibility and drive business growth
Oversee the creation and management of the marketing and campaign calendars in alignment with business goals, product launches, and seasonal trends
Work closely with the creative team to ensure branding consistency across all channels and marketing assets
Collaborate with e-commerce and wholesale teams to ensure marketing initiatives are optimized for each channel and drive performance
Lead the planning, coordination, and execution of photoshoots, ensuring assets are developed for relevant marketing channels
Manage marketing initiatives across multiple channels, including digital, retail, wholesale, and social media, ensuring a cohesive brand experience
Work alongside internal teams to align on marketing strategies, content creation, and asset development
E-commerce Strategy: You develop and communicate a comprehensive e-commerce strategy, setting clear goals and objectives for our digital retail operation.
Email Marketing: You oversee email marketing efforts, including strategy, campaign management, automation, and analytics to drive customer acquisition, retention, and sales.
Paid Advertising: You lead paid advertising strategies across various platforms, optimizing campaigns to maximize reach, ROI, and brand visibility.
SEO and SEM: You work on search engine optimization and search engine marketing strategies to enhance the visibility of our products and website in search engine results.
Content Strategy: You develop and implement content strategies for the website and social media to engage and inform our audience effectively.
Promotional Calendar: You create and manage a promotional calendar to coordinate marketing efforts, align campaigns with key events and seasons, and optimize sales and customer engagement.
Budget Management: You manage the budget for e-commerce and digital marketing, allocating resources wisely to ensure strong financial performance.
Team Leadership: You lead and guide the e-commerce and digital marketing teams, fostering collaboration and a positive work environment.
Collaboration: You collaborate closely with the technology department to keep our e-commerce platform up-to-date, with the brand team for consistent messaging, and with the design and content teams to ensure a cohesive digital presence.
Partner Management: You are responsible for the successful working relationship with our key ecommerce vendors (i.e. paid search, SEO, etc), as well as their goals and metrics.

Qualifications:

Proven experience in omni-channel marketing, branding, and campaign management
Strong experience in working with creative teams to develop marketing assets
Familiarity with e-commerce, wholesale, and retail marketing
Experience planning and executing photoshoots
Excellent project management skills with the ability to manage multiple tasks simultaneously
Bachelor's degree in marketing, communications, advertising, or a related field