Marketing Manager Job at Anytime Fitness in Minneapolis

Anytime Fitness is seeking a marketing professional to fill the role of Marketing Manager for a group of 13+ Anytime Fitness gyms. The Marketing Manager will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and developing lead generation programs. The successful candidate will play an integral role in building effective strategies that will promote the long-term growth of our Anytime Fitness locations.

We are a small independent family owned franchise company (Anytime Fitness).  This is a new position and will entail building the company marketing and social media strategy from the ground up.  

The Marketing Manager is responsible for developing social media goals and crafting a strategy to achieve them. Those goals will range from getting new members, new personal training clients, and keeping the members/clients that we currently have.  We want to develop a lead generation avenue through social media.

Essential Duties, Responsibilities, & Expectations:

• Plan and execute initiatives to reach the target audience through appropriate channels, including social media, email, website, and local marketing.
• Creating and running ads in Meta, Google, streaming, Tik Tok, etc
• Work closely with the owner on campaign development and implementation.
• Assist the field team in brainstorming and creating local marketing efforts for lead generation.
• Analyze marketing data (results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Design marketing materials.
• Develop and communicate marketing plans, campaign results and project recommendations to ownership.
• Demonstrate expertise in various areas, including development and optimization, advertising, events planning, etc.
• Undertake individual tasks of a marketing plan, as assigned.

Experience:

• 5+ years of social media or related experience at an agency, corporation or non-profit organization

• Proven success utilizing social channels, streaming, email,  creatively to achieve organizational and marketing goals

• Experience with social media advertising as well as working with related agencies

• Experience working in a complex organization with a variety of audiences, stakeholders and communications goals to create a comprehensive strategy.

This position is a remote position and will require someone to work creatively and independently.  

Benefits -

• Competitive base salary with opportunity to earn monthly sales bonuses
• Opportunity for growth & development within the company.
• Health Benefits - HRA for qualified employees.
• Paid Time Off
• Holiday Pay
• 401K
• Tuition assistance to obtain NASM Personal Training Certification
• Uniforms provided, fitness casual dress code
• Gym membership

Position is full-time. Competitive base salary ranging from $50,000 - $75,000 based on experience, with the opportunity to earn monthly sales bonuses. This position reports to the Owner.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.