Marketing Specialist Job at AGC Chemicals Americas, Inc. in Downingtown

This position handles marketing activities to develop and nurture new prospects into customers to increase AGCCA sales revenue and volume. This position will support the marketing efforts with development and execution of marketing communication plans, activities and events.

Essential Functions:

• Responsible for mining online data for prospective customers; identifies, investigates and/or communicates critical information needed to target these prospects/opportunities appropriately.
• Manages AGCCA’s tradeshow program: all planning aspects and coordination of tradeshows and conferences as well as lead qualification and ROI reporting.
• Supports Marketing Manager with marketing communication activities including campaign coordination and development of collateral, graphic design, website updates, digital and print ad generation, promotional and publicity plans/execution/tactics. Organizes and reports results to stakeholders.
• Obtains, summarizes, and distributes market studies, articles and competitive intelligence.
• Supports monthly reporting to management.
• Presents marketing updates to regional offices and internally as needed. Supports regional offices by sharing assets and information.
• Additional duties as assigned.

Job Requirements:

• Bachelor's degree in business/marketing, MBA is a plus
• B2B marketing experience in a technical field and/or technical competence is preferred
• Mastery of MS Office products (Excel, Work, PowerPoint) required
• Use of AX, CRM, SharePoint and other infrastructure programs preferred
• Excellent interpersonal and written communication skills are critical
• Possesses a wide degree of resourcefulness, creativity, and latitude; takes initiative
• Familiarity with a variety of the field's concepts, practices, and procedures
• B2B design, publicity, and event planning experience required