RTC Communications is hiring: Marketing Manager in Montgomery

Mission & Vision:

RTC Communications exists to provide quality and reliable communications, entertainment and technology products, and services to Southern Indiana. RTC seeks to deliver the future today to our customers and community. Our number one priority has been to combine state-of-the-art technology and old-fashioned service to provide the highest quality communications available.

Company Background:

For 75 years, RTC and our team have served the communications and entertainment needs of our customers in Daviess, Martin, and Lawrence counties.  Now, many homes will be able to take advantage of the latest, state-of-the-art fiber-optic broadband network—comparable with any big city—in fact, better than most.

Each team member can truly see how what they do contributes to the success of the company and the happiness of our customers.  When you can draw the line between what you do and the customer, it is bound to be a positive equation that can create a great moment for you and the company.  At RTC, innovation, ingenuity, and integrity intersect with tradition . . . where you can enjoy the security of a terrific retirement program along with the peace of mind from a healthcare plan that is second to none in our area.

Today, RTC Communications brings a multitude of services, which range from traditional dial tone with advanced calling features, to UCaaS, internet services including Fiber and DSL/Copper connections, data networking, and much more. 

General Summary

We are seeking a highly innovative and organized Marketing Manager who will implement positive marketing initiatives for our growing company. The Marketing Manager is responsible for RTC’s marketing and communications strategies, as well as overall branding and image. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it define a “voice” that will make a difference. Thereby, supporting internal and external customers while captivating and walking potential customers down a sales pathway. The Marketing Manager will prepare annual marketing plans, create a calendar of campaigns and events, help set the marketing budget, and analyze the market and competitors. An ideal candidate will be an effective collaborator, creative content creator, and motivator who can lead the marketing team to success.

Essential Job Functions

• Crisply define the product value and positioning for several strategic products in the enterprise portfolio
• Collaborate cross-functionally with marketing, sales, product management, and other teams to build alignment around go-to-market plans for products and solutions
• Closely monitor the success of go-to-market activities by tracking KPIs such as CAC, market share, ARPU, churn product/feature adoption, funnel, win rates, and customer feedback
• Develop resources to support RTC’s internal and external customers while driving leads, subscribers, and awareness

• Serve as a partner to product development and finance in determining the viability of potential markets before the production of a product. Work with product development teams to manage new product development.
• Oversee social strategy and RTC’s website include content, functionality, and traffic/lead generation
• Establish positioning, identify target audiences, prepare/analyze budgets, and develop marketing plans with specific objectives across different channels and segments
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with proposals and recommendations on tactics
• Communicate campaign objectives, timelines, and deliverables to team members, and provide instructions for use or promotion
• Produce valuable and engaging content for different channel outlets that attract and converts target groups

Knowledge, Skills, & Abilities

• Excellent writing, editing, proofreading, and communication skills 
• Working knowledge of Adobe Creative Cloud, specifically Photoshop, lnDesign, and Illustrator
• Knowledge of social platforms, management, and integration
• Expertise and interest with SEO/SEM and keyword strategy
• Knowledge of traditional and digital marketing, content marketing, and web development
• Metrics-driven marketing mind with an eye for creativity
• Experience building complex marketing programs/campaigns and reporting on the results
• Knowledge of marketing strategies, channels, and branding.

• Strong ability to extract the differentiating capabilities to position solutions, drive product awareness, and capture market demand
• Creative thinker, with a track record for translating strategic thinking into action plans and output

Education & Experience

• Bachelor’s degree in marketing, English, journalism, communications, or relevant field required, MBA or advanced degree is a plus
• 3+ years of total work experience preferred, including time spent marketing technology products in a B2B and B2C environment
• Proven experience as a marketing manager/creative content creator or related role
• Proven experience with creating, executing innovative and targeted marketing programs that generate results
• Demonstrated ability to think strategically and analytically; able to make sound decisions quickly and efficiently
• Creative thinker, with a track record for translating strategic thinking into action plans and output

We encourage you to share your work portfolio of your published work with your application.

The compensation package for a well-qualified candidate includes a generous base salary, performance bonuses, plus outstanding health benefits that include health, dental and vision, along with an outstanding 401k company match.  We also offer employer paid life insurance, long-term disability, and short-term disability!

Are You Ready to Lead Marketing in a New Era?

You've made it this far in the job description because you believe you have what it takes to excel in this role. But marketing is evolving rapidly, with AI technologies and shifting demographics like the baby boomer generation reshaping the landscape. 

We need a marketing leader who not only understands these challenges but thrives in them. Can you craft strategies that address both residential and commercial needs? Can you seamlessly integrate AI into your daily activities to enhance marketing efforts? We want someone who can discern the nuances between human-generated and AI-generated content and leverage these insights to drive results.

In this role, you will be expected to create a comprehensive marketing plan that aligns with our annual budget, directly connecting your strategies and tactics to measurable engagement, impressions and of course, sales outcomes. Your focus will be on both retaining our current subscribers and developing highly targeted customer acquisition plans. As a leader, you will guide our residential call center and commercial sales teams with impactful, persuasive marketing programs and processes that deliver results.

If you're truly passionate about making a difference and have the skills and vision to lead in this fast-paced environment, we want to hear from you. Are you ready to make it happen?

NOTE: The statements herein are intended to describe the general nature and level of work being performed by the employee and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. The employee will be required to perform any other job-related duties assigned by their supervisor. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.