Marketing Manager Job at HIDDEN LEVEL INC in Syracuse

Hidden Level is transforming airspace safety with innovative, scalable drone detection technology. We provide real-time, actionable data to enhance security across various environments.

As we expand, we're looking for a Marketing Manager to lead our marketing efforts across various channels. Candidates must have a proven track record of success in managing comprehensive marketing strategies. The preferred location for this role is Syracuse, NY.

What we’re looking for:

A self-starter with a proven track record of driving growth and enhancing brand visibility. You have prior success in a senior marketing manager role, overseeing a comprehensive suite of marketing functions, including website management, press and analyst relations, events, social media, corporate communications, and brand management.

If you thrive in an environment where you can take initiative, be data-driven, and use data and KPIs to innovate, iterate, and optimize marketing strategies and have a growth mindset

Responsibilities:

Website Management:

• Oversee the management and optimization of the company website to enhance user experience and drive traffic.
• Implement SEO strategies to improve search rankings and visibility.

Press and Analyst Relations:

• Cultivate and maintain relationships with key media and industry analysts.
• Coordinate press releases, media engagements, and analyst briefings to enhance company reputation and visibility.

Event Management:

• Plan and execute company events, trade shows, and conferences.
• Ensure events align with marketing strategies and business goals, driving engagement, leads, and brand awareness.

Social Media:

• Develop and oversee social media strategies to enhance brand presence and engagement.
• Monitor social media trends and adjust strategies to stay relevant and effective.

Corporate Communications:

• Direct corporate communications efforts to ensure consistent and effective messaging across all channels.
• Manage internal communications to keep employees informed and engaged.

Collaborate Across Teams:

• Work closely with the sales and product teams to ensure marketing strategies align with business goals.
• Serve as a bridge between clients, the sales team, and the engineering team to provide clear, prioritized feedback for product development.
• Partner with the operations team to ensure marketing efforts support business growth objectives.

What We’re Looking For:

Proven Marketing Experience:

• Demonstrated success in managing comprehensive marketing strategies for technology companies.
• Deep understanding of digital marketing, content creation, and brand management.
• Proven focus on developing and achieving key performance indicators (KPIs) to drive marketing effectiveness and business growth.

Client-Centric Excellence:

• Prioritize client needs to develop exceptional experiences.
• Continuously seek to understand and address clients' mission requirements, ensuring high standards in all deliverables.

Initiative and Action:

• Take ownership of marketing campaigns and strategies to drive success.
• Embrace a proactive approach, valuing speed and calculated risk-taking to achieve business goals.

Strategic Problem-Solving:

• Provide thoughtful, solution-oriented approaches to challenges.

Collaborative Leadership:

• Work effectively across various teams, building strong relationships and fostering teamwork.
• Lead and influence in informal structures, innovating and driving results proactively.

Innovation and Simplification:

• Stay externally aware, incorporating new ideas and practices to keep the company at the forefront of the industry.
• Think big and communicate bold directions that inspire results.

Results-Oriented Focus:

• Concentrate on key business inputs, delivering quality results in a timely manner.
• Rise to the occasion despite setbacks, always aiming for continuous improvement and excellence.
  

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 10+ years of experience of proven experience in managing comprehensive marketing strategies for technology companies.
• Strong understanding of digital marketing, content creation, and brand management.
• Excellent communication and analytical skills.
• Ability to travel 10-15% of the time.

Preferred Qualifications:

• Experience with Salesforce Marketing Cloud
• Experience managing marketing efforts in a remote environment.
• Prior experience in the technology sector beneficial.

Compensation and Benefits: Hidden Level offers a competitive salary and a comprehensive benefits package, including health insurance, paid parental leave, flexible time off, 401(k) with employer contributions, life insurance, and disability insurance. The company also provides a remote or hybrid work environment and potential stock options.

Salary Range: The anticipated salary range for this position is estimated at $115,000 to $142,000 annually. Please note that the salary information is a general guideline only. Hidden Level considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/ training, key skills as well as market and business considerations when extending an offer.

Equal Opportunity Employer: Hidden Level is an Equal Opportunity/ Affirmative Action employer. All qualified individuals are encouraged to apply and will be considered for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, age, veteran, disability status, or any other federal, state, or locally protected category.

Security Note: Due to the nature of Hidden Level’s technology, only U.S. citizens or Green Card holders can be considered for this position.