Director | Marketing Job at PeopleSpace in Irvine

The Marketing Director is responsible for managing PeopleSpace’s marketing efforts including content management, brand guidelines and streamlining processes while effectively collaborating with business development, sales support and leadership teams. They must possess expertise in content creation and management and have a strategic mindset to drive business growth.

This role requires strong leadership abilities, excellent communication skills, and a hands-on approach to mentoring our marketing and business development teams. The Marketing Director is responsible for ensuring our brand identity is consistent and well positioned across PeopleSpace’s five west-coast markets, leading efforts to execute on strategic marketing initiatives and through innovative and compelling storytelling strengthening our relationships with clients and industry partners.

Responsibilities and Requirements:

• Develop and execute comprehensive marketing strategies to promote business growth and brand

awareness across PeopleSpace’s key markets.

• Manage the brand identity across all channels, ensuring consistency and alignment with

organizational goals.

• Develop compelling, high-quality content that enhances PeopleSpace’s brand and value proposition

for various purposes including events, showroom tours, presentations and mockups, ensuring that all

materials support marketing objectives and organizational goals.

• Ensure collaboration and alignment between marketing, business development, Strategic Response

and leadership teams to support and achieve combined business objectives.

• Manage annual marketing plan in support of organizational strategy and objectives; manage,

implement, and execute the marketing policies and practices, which will include market research,

competitor analyses, and customer service and retention monitoring processes and initiatives

• Manage and organize the company’s internal intranet for efficient communication and content

sharing

• Oversee the company's social media and online platforms to enhance brand visibility and

engagement.

• Provide leadership in establishing and managing joint ventures, partnerships, and affiliations

that contribute to business growth and market expansion.

• Conduct market research and planning to identify new opportunities and provide strategic

direction for promotional and advertising efforts. Support sales teams by ensuring they have the

necessary training and materials to effectively promote products and services.

• Ownership and Management of Ceros, an internal software utilized for creative interactive

content for both internal and external client deliverables

Qualifications:

• Bachelor’s degree in business, Marketing or related discipline required

• 5-7 years experience and a demonstrated track record of accomplishments

• Demonstrated ability to lead people and get results through others

• Ability to think ahead and plan over a one-to-two-year time span

• Ability to organize and manage multiple priorities

• Proven expertise in developing and executing successful content marketing strategies.

• Problem analysis and problem resolution at both a strategic and functional level

• Technical skills in strategic planning and marketing, business and market development, market

research and planning and promotions/advertising

• Must work effectively with senior-level executives and staff; must also be able to work

independently

• Must have a strong interpersonal skills and good judgment and be capable of communicating with a

diverse range of individuals

• Excellent computer skills including all MS Office applications (Word, Excel, Outlook,

PowerPoint) required, Experience in Adobe suite, InDesign, Photoshop and Ceros preferred.

• Excellent communication and leadership skills, with a talent for building strong relationships

with clients, stakeholders, and internal teams.

• Ability to manage multiple projects, priorities, and deadlines in a fast-paced

environment.