Marketing Lead Job at Shepherd in Bodega Bay

We're looking for the first marketing leader at Shepherd. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth.

In this role you will work cross-functionally with our insurance, underwriting, product, and engineering teams to take ownership of Shepherd's brand, product marketing, digital marketing, and external content. This is a unique and exciting opportunity to join a dynamic Series A stage startup experiencing rapid growth across a diverse set of product offerings.

This is an in-person role from our San Francisco office.

• 5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business
• 2+ years in a product marketing (PMM) specific role
• Direct experience with channel sales GTM motions and creating / owning seller enablement assets
• Direct experience with life cycle / ABM / partner marketing
• Bachelor's or master's degree (or relevant work experience)
• Strong business acumen and willingness to operate in unstructured environments where you'll own projects independently
• Willingness to create and own copywriting
• Strong sense of design
• Organized and have the ability to manage multiple tasks/projects simultaneously

Shepherd is building a better and faster way to underwrite commercial insurance for high-hazard businesses, including using novel data sources. Our products are supported by a full-stack platform purpose built to launch and support everything from submission intake to policy issuance. Shepherd leverages its technology to make quick, informed, underwriting decisions. Finally, we pair our insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.

The successful marketing candidate will:

• Wear many hats, acting as a marketing generalist and first dedicated marketing leader for the company
• Develop a comprehensive marketing strategy and plan for the organization with measurable results
• Create the necessary narratives and enablement materials to support Shepherd underwriters and distribution partners (brokers)
• Take ownership of Shepherd's external narrative and product framing as well as direct marketing campaigns
• Carefully apply Shepherd's brand and story to various product surface areas
• Manage internal and external resources to develop campaigns or marketing initiatives
• Create unique events or customer experiences that drive growth and brand awareness
• Work closely with the Shepherd underwriting team to supplement outreach (production) efforts
• Easily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategy
• Be responsible for growth oriented KPIs and other measurable outputs
• Take an active role in company leadership
• Be adaptable and creative in a fast paced startup environment
• Effectively communicate with underwriting, product and engineering teams

The salary range for this role is $180,000 to $220,000 for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Shepherd's total compensation package for employees. Other benefits include stock options, an unlimited paid time off policy, and 100% coverage on medical, vision and dental insurance.

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