Marketing Associate - Paid Search, Growth Marketing Job at FOCO in Piscataway

About Us:

Team Beans/Forever Collectibles, LLC (FOCO) is a worldwide leading manufacturer of sports and entertainment merchandise, including products ranging from collectibles and novelty items to promotional memorabilia. With all the major sports licenses at our fingertips, along with a powerful infrastructure and broad variety of products, our company is reaching new heights every day. The success of FOCO’s expansion is directly related to our ability to bring fresh designs and manufacturing techniques to categories in need of innovation. We are constantly searching for dedicated and driven professionals to join and help grow our team!

About the Job:

We are seeking a highly motivated and skilled Marketing Associate - Paid Search, Growth Marketing that is focused on paid media to manage and optimize FOCO's digital marketing efforts. The Digital Marketing Specialist - Paid Search, Growth Marketing will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO).

As Paid Media specialist you will be responsible for implementing FOCO’s Paid Media activity across all English-speaking regions (US, UK, CA). You will be required to hit traffic, revenue and ROI targets within the budget assigned. You will ensure efficiency of spend, top quality work and Paid Media best practice whilst setting a benchmark for Paid Media at FOCO. Frequent analysis of performance data is required to inform optimization on the accounts and to inform the senior team on how Paid Media, English speaking regions specifically, are contributing to the overall business growth.

You’re Excited About This Opportunity Because You Will…

• Manage multi-million dollar monthly digital budgets across digital paid marketing channels, including Paid Search (Google, Microsoft), Marketplace Search (Amazon, Walmart, eBay), and Shopping
• Work closely with agencies and in-house team to optimize media buying in an effort to hit aggressive growth targets in a cost-effective manner
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Direct and manage agencies to achieve goals and ROI targets
• Maintain and monitor key metrics across channels including budget pacing, LTV, and CAC
• Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementally tests, and bidding algo tests
• Test new channel/product features to identify incremental audiences and inventory for accelerating growth
• Work closely with other teams and stakeholders to ensure goals are met

Paid Media Responsibilities

• Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.)
• Conduct keyword research and analysis to develop targeting strategies and budget recommendations.
• Create effective search ad copy
• Manage budgets and bids to maximize ROI and achieve performance targets
• Track and analyze campaign performance data to identify areas for optimization and improvement
• Create and present regular performance reports to stakeholders
• Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues.

SEO Responsibilities

• Develop and implement SEO strategies to improve organic search rankings and increase website traffic
• Conduct keyword research and analysis to identify high-potential search terms
• Optimize website content and structure to improve visibility and relevancy
• Monitor and analyze website analytics data to identify areas for improvement and track progress
• Setup and monitor local directories and Google Business accounts
• Stay up-to-date with the latest SEO trends and algorithm updates

Requirements

You’re a results-oriented marketer with demonstrated experience managing large budgets across acquisition channels. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. You are creative and collaborative and work well with teams to tackle challenging problems. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront fandom. Also, you probably love watching your favorite sport team!

• Experience with organic and paid search marketing channels
• A BA/BS degree and 4+ years of related search performance marketing
• Direct, hands-on experience managing media buying, optimization (Paid Search, App Search), and strategic planning either at an agency or in-house
• Experience with ad platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Amazon Ads, Walmart Ads
• Experience with tools such as SEO tools such as SEMrush, Google Search Console, and Google Business
• You have deep familiarity with CPA, CPC, CVR, and LTV.
• You are highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics driven performance marketing.
• You have an outstanding ability to think creatively, identify and resolve problems.
• You have attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
• Experience with Web & App Tracking/Attribution (preferred)
• Knowledge of SQL, Python or other data processing scripts (preferred)
• Experience working on multi-sided marketplace businesses (preferred)

Bonus Points:

• Agency experience
• Google Ad, Google Analytics Certified
• Facebook Blueprint certified
• Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
• Knowledge and understanding of the hospitality and travel industry

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a vibrant, sports-focused environment.
• Climate Controlled office setting.
• Career growth and development opportunities.
• Employee discounts on our products.
• A supportive team culture that values collaboration and innovation.

Tryouts are open at FOCO! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.