Marketing Specialist - Account Based Marketing (Hybrid) Job at JMP Statistical D

*This hybrid position is based in Cary, NC.*

JMP, a subsidiary of SAS, is committed to empowering scientists and engineers via our world-class family of statistical software products. For over 30 years, JMP has enabled customers to speed new drugs to market, to design better products and processes, and to figure out how to restore ecosystems. Advancements are made when brilliant people use JMP statistical discovery software to see what theyve not seen before. If you are a problem solver, a connector, and someone who enjoys helping others, then you might just be the next person to join this dynamic, growing, and global team.

About the job

Do you enjoy building alignment between marketing and sales teams? Do you have experience creating and executing B2B marketing campaigns for specific accounts or industries? Do you approach challenges strategically and with an innovative mindset? If so, this role might be great for you!

Our Americas Field Marketing Team is looking for a Marketing Specialist to contribute to our Account Based Marketing (ABM) program. As a key member of the regional team, youll be a self-starter who can work both independently and with a team, be self-motivated, be highly adaptable, and flexible to change direction when needed. Our new team member will possess the hunger to make a difference and a positive attitude that contributes to our team first environment. If this describes you, we will be thrilled to discuss the role with you!

Key Responsibilities

• Helps to strengthen relationships and the reputation of the JMP brand within strategic accounts by developing and executing integrated multi-channel marketing campaigns that build awareness and generate new opportunities.
• Leads the development, implementation, execution, and measurement of targeted account-based marketing campaigns in collaboration with JMP strategic account sales teams. Tests different approaches and tactics to improve the effectiveness of ABM campaigns and drive stronger results.
• Facilitates meetings and discussions to define appropriate strategies associated with account goals. Solicits input and feedback through direct interaction with business partners and provides regular reports and insights to stakeholders highlighting successes, challenges, and areas for improvement.
• Collaborates closely with sales partners to segment audiences and develop personalized messaging. Distributes through email, social media, and other digital marketing channels.
• Works with content creators to develop videos, case studies, whitepapers, email campaigns, and other assets specific to the needs and challenges of strategic target accounts.
• Partners with JMP customer alliance team to expand messaging on client channels with the goal of account expansion.
• Develops and deploys LinkedIn advertisements to targeted accounts.
• Utilizes ZoomInfo intent data and JMP content to engage targeted accounts.
• Establishes reporting guidelines and measures of success as the U.S. account-based marketing lead for strategic 1:1 execution.
• Tests different approaches and tactics to improve the effectiveness of ABM campaigns and drive stronger results.
• Tracks and analyzes the performance of ABM campaigns, focusing on key metrics like account engagement, pipeline influenced, and revenue impact. Communicates results accordingly and makes data-driven decisions to improve future outcomes.

Additional Responsibilities

• Participates in account planning sessions with sales team on strategic accounts to identify opportunities and align on goals.
• Provides recommendations to resolve complex business problems.
• Responsible for operations and logistics of marketing activities, events and/or campaigns in accordance with the account-based marketing plan.
• Proactively shares best practices at the regional level.

Keys to Success

• Considerable knowledge of marketing concepts including content, digital, social and email strategies and business-to-business acumen.
• Excellent written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences at various stages of the customer journey.
• Ability to work independently and part of a team.
• Good organizational, project management and facilitation skills.
• Excellent understanding of account-based marketing concepts and sound proficiency in key internal and external software applications.
• Ability to understand and translate complex technical information to internal and external audiences.

• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Creative thinker with a proactive approach to problem-solving and campaign optimization.

Education

A degree in marketing, business, computer science, or related discipline.

Experience

A minimum of 5 years of experience in B2B marketing (software industry is preferred). Experience in account-based marketing and with a variety of technology platforms including ZoomInfo, Salesforce, LinkedIn, and HubSpot.

World-Class Benefits

Highlights include...

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include...
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
• Onsite Health Care Center (HQ) thats free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
• An industry-leading 401k plan.
• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.

Diverse and Inclusive

At SAS and JMP, its not about fitting into our culture its about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority to our leadership, all the way up to the top; and its essential to who we are. To put it plainly: you are welcome here.

Additional Information:

JMP is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Know Your Rights. Also view the Pay Transparency notice.

Equivalent combination of education, training and experience may be considered in place of the above qualifications. Resumes may be considered in the order they are received. JMP employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, JMP may obtain nationality or citizenship information from applicants for employment. JMP collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status.

All valid JMP job openings are located on the Careers page at www.jmp.com. JMP and SAS only send emails from verified jmp.com and "sas.com" email addresses and never ask for sensitive, personal information or money. Should you have any doubts about the authenticity of any type of communication from, for, or on behalf of JMP, please contact us at Recruitingsupport@sas.com before taking any further action.

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