Marketing Manager Job at Learning Tree International Usa, Inc. in Herndon

Marketing Manager (Hybrid)

Reports to: Head of Global Marketing

Status: TBD

Opportunity:

We’re looking for a well-rounded Marketing Manager to play a pivotal role on the Learning Tree Marketing Team. The Marketing Manager will manage key workflows and drive process efficiencies, particularly in product marketing, churn reduction, and go-to-market (GTM) strategy. This position will oversee the creation and execution of marketing and communications programs, working on projects that include integrated campaigns across media channels, content creation, and brand initiatives. The role will collaborate closely with marketing, product, sales, and senior management to support the intake and onboarding of prioritized programs, ensuring timely and efficient execution.

Essential Functions and Responsibilities:

• Develop and execute product marketing strategies to drive adoption and revenue growth, incorporating market research and competitive analysis.
• Design and implement effective go-to-market strategies and plans for product launches and promotional activities.
• Support sales teams with tailored tools, collateral, and training to optimize product selling processes.
• Manage brand strategies, marketing campaigns across digital and traditional channels, ensuring consistent brand messaging and engagement.
• Manage the day-to-day marketing workflow.
• Manage the projects per time and per budget.
• Coordination of resources to projects, ensuring that advancement of efforts align with priorities.
• Provide feedback and manage expectations to leadership and individual contributors – with the goal of delivering a successful project outcome.
• Work with a cross departmental team to implement an agreed upon plan of action – ensuring quality and timeliness of deliverables.
• Collaborate across departments to understand goals, strategies and how marketing can support these efforts.
• Support key efforts and projects, recommending tactics and resources that can be leveraged to advance organizational objectives.

Qualifications and skills:

• 5-7 years of proven project management, and/or marketing management experience.
• Bachelor’s degree from an accredited university in business, marketing, or equivalent work experience.

• Expertise in document production tools, including Microsoft Word, PowerPoint, Excel, SharePoint.
• Experience with marketing automation and CRM platforms like HubSpot, Jasper AI, Chat GPT, and SendGrid.
• Proficiency with data analytics tools such as Google Analytics, SEMrush, and Power BI or similar tools to monitor and report on campaign performance.
• Experience with software such as Monday.com or Asana.

Competencies:

• Effectively prioritize and execute tasks in a high-pressure environment.

• Ability to prioritize and execute tasks effectively in a high-pressure environment.
• Strong project management skills, with a history of delivering projects on time and within budget.
• Effective in communicating project strategy and priorities to stakeholders, fostering cross-functional alignment.
• Proactively identify and mitigate risks while maintaining team wellness and high-quality outcomes.
• Ability to analyze and apply market research insights to refine GTM strategies and support product marketing.
• Strong business and marketing acumen, able to translate complex ideas into concise, actionable updates.
• Strong interpersonal and collaborative skills, with an emphasis on effective listening and clear communication.