Marketing Manager Job at Kyntronics in Hudson

Kyntronics, a Northeast Ohio Engineered products manufacturer has an immediate opening for a Marketing Manager.

Job Summary:

The Marketing Manager is a hands-on role that is accountable for developing and implementing the company’s marketing strategy to generate leads and increase market awareness for our innovative actuation products.

Key Duties and Responsibilities:

· Lead and direct the team to increase qualified lead generation.

· Identifies, performs, assigns and prioritizes key actions to accomplish the company’s lead

generation success.

· Create the strategy, implement, and measure results for digital marketing to generate leads and support our growth objectives including SEO, Paid Ads, YouTube, Linked In and others.

· Develop and implement the website strategy including updates, new content, videos, blogs and white papers.

· Creates monthly reports on key metrics that impact lead generation including analysis and recommendations for improvement.

· In conjunction with the sales team, manage the CRM for e-mail campaigns, vertical marketing and other targeted communications including messaging, copy development, graphics, results measurement and other content.

· Assist with preparations and executing trade shows, both direct shows and Channel Partner events including establishing show objectives, messaging, contracts, exhibit hall coordination, logistics, setup and teardown.

· Assist with developing our Sales Channel Partners to leverage our marketing activity and collaboration.

· Market research and development of highly targeted messaging to prospective target customers including identification of key contacts and decision makers.

· Create content for marketing communications including copy, videos and still images.

· Develop brochures and promotional pieces.

· Manage the marketing calendar.

· Other duties as applicable.

Essential Traits:

· Exceptional project management and organizational skills, and effectively managing multiple priorities through others and self contributions.

· Strong follow-up skills, excellent communications and interpersonal skills.

· Makes fact-based decisions to drive results using data analysis with strong attention to detail.

· Operates effectively in a team environment.

· Hard working, hands-on with a high sense of urgency.

· Innovative; develops and implements new ideas.

· Achieves results by working with outside contractors as needed.

· Working knowledge of marketing automation tools and process.

Key Metrics:

· Lead generation quality and quantity.

· Sales Wins.

Education and Experience Qualifications:

· Minimum of 5 - 7 years of working experience in a Sales & Marketing position in a B to B environment involving marketing of technical products.

· Track record of achieving measurable marketing results.

· Extensive working experience with all aspects of digital marketing including current and emerging approaches, e-mail marketing campaigns, social media, creating marketing content, website design, photo editing, etc.

· Strong working knowledge and experience with Microsoft Office suite, SEM Rush, GA4, Ad Words, Constant Contact, Slack Social, Canva, social media (LinkedIn, etc.)

Compensation and benefits package which includes:

· Health Insurance

· Dental Insurance

· Life Insurance

· Short- Term & Long-Term Disability Insurance

· Vision Insurance

· 401(k) with company contribution

· Vacation and Sick time.

· Flexible schedule

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, reach with arms and hands and use hands and fingers to handle or feel objects, tools or controls, and speak and hear. The employee is occasionally required to stoop, kneel and crouch. The employee must occasionally lift and/or move up to 25 lbs. Specific vision abilities that may be required by this job include close vision, distance vision and color vision.