Associate Lifecycle Marketing Manager Job at GLAMNETIC in California

About Glamnetic We are Glamnetic, a 5 year old startup and one of the fastest-growing eCommerce brands in the beauty space. We specialize in premium quality press-on nails and magnetic lashes along with a number of accompanying products and are carried in Ulta, Sephora, and a number of other retailers. We are staffing up as we undergo an exciting new project set to launch in retail January 2025. This is a unique opportunity to work closely on new initiatives at an established startup that’s continually recognized for our stellar results and noted on “best-of” product lists. Glamnetic has a passion for community, innovation, and unique products that make a difference in the customer’s life. Learn more about us here: https://glamnetic.com/pages/about-us Who You Are: The ideal candidate is an organized, analytical, and customer-obsessed digital marketer with a passion for eCommerce and beauty. You are someone who is curious, eager to learn, and capable of thriving in a fast-paced, high-growth environment. This role will be responsible for driving customer LTV for Glamnetic via the management & execution of a comprehensive lifecycle marketing program that includes Email, SMS, Direct Mail, Referral, Loyalty, Subscription & more. This candidate will take a customer-first approach to all Lifecycle Marketing tactics and tasks. The Glamnetic consumer needs to be at the center of everything we do as we work to create long-lasting customer relationships. This role reports directly to the Sr. eCommerce & CRM Manager. This remote role is open to U.S. based applicants, LA-preferred. What You’ll Do: Retention Program Execution : Collaborate with product, creative, and e-commerce teams to develop and execute best-in-class lifecycle marketing programs that align with business goals and drive engagement and retention. Campaign Management : Own the strategy, calendar, and execution of mobile app, email, SMS communications, including segmentation, deliverability, and optimization to maximize performance. Cross-Channel Collaboration : Collaborate with cross-functional teams to execute and bring to life retention campaigns & specialty programs. Customer Insights & Segmentation : Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, loyalty, and membership programs. Data Analysis & Reporting : Track KPIs like open rates, click-through rates, conversion rates, and retention to inform program optimizations with the goal of increasing cLTV. A/B Testing & Optimization : Lead testing of subject lines, messaging, creative assets, and offers to boost campaign effectiveness. List Growth & Churn Reduction: Grow SMS/email subscriber lists & mobile app users and implement strategies to reduce churn, enhancing customer LTV and retention. Loyalty, Membership & Subscription Programs : Manage speciality retention programs including but not limited to loyalty, referral, membership & subscription with the goal to strengthen customer relationships and retention. Mentorship & Team Management: Offer support and guidance to two junior team members on the retention marketing team. Industry Trends: Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies. Qualifications Bachelor's degree in marketing, business, or a related field. 2 years of experience in lifecycle marketing or a similar role within an eCommerce environment Proven track record of success in developing and executing effective lifecycle marketing programs. Excellent analytical skills and ability to interpret data to inform marketing decisions Strong understanding of Retention KPI’s – LTV, Repeat Purchase, RFM, etc. Strong project management and organizational skills. Excellent communication and interpersonal skills. Experience with Shopify, Klaviyo or Attentive required. Familiarity with project management software such as ClickUp, Asana, Monday.com, preferred. 2 years at a DTC high-growth brand preferred