Confidential is hiring: Director of Marketing in Philadelphia

Director of Marketing

About the Company

Well-established multi-platform media network

Industry
Broadcast Media

Type
Privately Held

About the Role

The Company is seeking a Director of Marketing to lead the development and implementation of effective marketing strategies that drive growth and enhance brand awareness. The successful candidate will be responsible for overseeing the creation and execution of a wide range of marketing campaigns, with a strong focus on digital marketing, e-commerce, paid search, email, and social media. This role involves close collaboration with internal teams, external agencies, and vendors to ensure the successful delivery of marketing initiatives. The Director of Marketing will also be tasked with managing and mentoring a team of marketing professionals, tracking and analyzing performance metrics, and staying abreast of industry trends to keep the company competitive. Applicants for the Director of Marketing position at the company should have a Bachelor's degree in marketing or a related field, with an MBA preferred, and at least 8 years' of marketing experience, including a minimum of 4 years in a leadership role. The role requires a proven track record in developing and executing successful marketing campaigns, particularly in the digital space. Strong knowledge of digital marketing tools and platforms, such as Google Analytics and social media, is essential. The ideal candidate will have experience working with agencies and vendors, excellent communication and leadership skills, and the ability to thrive in a fast-paced environment while managing multiple priorities.

Travel Percent
Less than 10%

Functions

• Marketing