Senior Marketing Manager Job at Surgent McCoy CPE LLC in Fort Wayne

KnowFully Learning Group provides comprehensive and engaging continuing education for professionals at all experience levels and supports those preparing for certification exams. We service two main industries - Finance/Accounting and Healthcare. Our employees are innovative and passionate about learning. We embrace each other’s differences. Through our learning initiatives and teambuilding, we have created a great place to work. If you love what you do and want to work in an environment where hard work is valued, please apply! We are looking for a well-rounded, dynamic senior marketing professional with strong experience in brand management, messaging and positioning, customer segmentation, email marketing, promotions, Ecommerce, and digital marketing. This individual will think strategically and analytically while crafting innovative GTM plans and carrying them through execution and beyond. They will have the ability to analyze and understand results to drive business growth and profitability. Location: Remote. Supervisory Responsibilities: None. Duties/Responsibilities: Strategic Omni-Channel Marketing: Spearhead the development and execution of innovative and comprehensive marketing strategies and plans utilizing a full funnel, omni-channel strategy to ensure a seamless integration across all channels that resonates with our brand's core values and voice, driving organizational objectives. Digital Marketing and Promotion Oversight: Manage the creation of marketing assets and messaging through the development of marketing briefs. Work closely with internal and external partners to develop deliverables according to launch timelines. Data Analysis for Growth: Design data-driven, targeted marketing strategies to deliver messages which are prioritized, personalized, and beneficial to the customer and the company. Cross-Functional Collaboration: Work closely with various teams to co-create and launch innovative products and campaigns, ensuring marketing efforts are cohesive and impactful. Category Revenue Management with Insight: Oversee assigned marketing revenue budget with a keen eye on channel performance. Performance Monitoring and Reporting: Continuously assess the effectiveness of marketing campaigns and strategies. Marketing Asset Creation: Collaborate across teams and agency to produce compelling marketing materials. Marketing Industry: Be a thought leader on evolving industry trends and technology that would support the brand vision and goals. Market Research: Lead research on markets, customers, and competitors. Other Related: Performs other related duties as assigned. Required Skills/Abilities: Experience gathering, organizing and analyzing large amounts of information. Experience working with senior management or key decision makers in an organization. Strong research, analytical, and critical thinking skills. Strong business acumen and ability to provide strong insights required to build marketing plans. Demonstrated proficiency of various marketing platforms and technologies: Digital Marketing: Experience in digital marketing tools to connect and engage with customers. HubSpot: Experience in setting up and managing email campaigns. Google Analytics: Demonstrated success in managing PPC campaigns. WordPress: Experience customizing themes and managing content updates. Excellent verbal and written communication skills. Excellent organizational skills and attention to detail. Excellent time management skills with a proven ability to meet deadlines. Ability to function well in a high-paced and at times stressful environment. Ability to portray a cooperative, professional, and positive attitude towards customers, managers, and other co-workers. Education and Experience: Bachelor's degree in Marketing, Advertising, Communications, or a related field, or equivalent work experience required. 7+ years of marketing experience with a strong focus on B2C and ecommerce marketing required. 5+ years of strategic marketing planning and financial analysis required. Category management experience highly preferred. Strong proficiency in WordPress, HubSpot, social media, and Google Analytics required. Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. Equal Opportunity Statement: KnowFully Learning Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #J-18808-Ljbffr