Marketing Activations Coordinator Job at Sparks Group in Washington

Marketing Activations Coordinator Job Summary:

Sparks Group and a well-known company in Washington, DC have partnered to find a Marketing Activations Coordinator for a long-term contract. This will be a hybrid role requiring you to be in-office three days per week.

Marketing Activations Coordinator Responsibilities:

• Coordinate and implement on-ground and digital marketing activations, ensuring each aligns with the brand’s objectives and strategies.
• Organize, manage, and support marketing events, including product launches, trade shows, and pop-up events, from concept to execution.
• Liaise with external vendors, suppliers, and partners to secure necessary materials, services, and venues for marketing activations.
• Assist in developing and executing promotional campaigns to increase brand awareness and customer engagement.
• Track activation expenses and ensure all projects are completed within budget.
• Gather feedback and measure the effectiveness of marketing activations, preparing detailed reports on outcomes and suggesting areas for improvement.

Marketing Activations Coordinator Qualifications:

• BA/BS Bachelor's Degree in Marketing or relevant field.
• 2+ years of experience of progressively responsible experience in marketing and communications project management, preferable in a large service organization setting.
• Experience in managing, coordinating and overseeing large scale events.
• Engaging with the public and coordinating details internally and externally.