Onit is hiring: Marketing Operations Manager in Atlanta

Role Summary: The Marketing Operations Manager will be responsible for the development, implementation, and optimization of our marketing tech stack, reporting, and processes. This individual will work closely with cross-functional teams, including sales, RevOps, and product marketing, to streamline operations, generate insightful reports, and improve marketing performance. Key Responsibilities: · Own and optimize the marketing tech stack, particularly HubSpot, Salesforce, and LeanData, ensuring seamless integrations and data accuracy. · Manage end-to-end marketing processes, including lead management, campaign execution, and attribution modeling. · Develop and maintain marketing reports and dashboards to provide actionable insights on performance, trends, and outliers. · Support the sales and marketing alignment by maintaining accurate lead scoring, routing, and database management. · Drive process improvements and best practices in marketing automation, CRM, and lead flow. · Collaborate with RevOps and Sales teams to ensure data hygiene and consistent metrics for forecasting and reporting. · Provide training and support to marketing and sales teams on new tools, processes, and reports. · Conduct in-depth analysis to identify opportunities for optimization and growth. · Present insights and reports to leadership and cross-functional teams using Excel, PowerPoint, and other presentation tools. · Develop and maintain process documentation and workflow diagrams for playbooks and/or knowledge repositories. · Own and help design lifecycle stages for leads and contacts: sources, stages and statuses. Required Skills and Qualifications: · 5-7 years of experience in Marketing Operations or a similar role within a fast-paced, growth-oriented environment. · Expert knowledge of HubSpot, Salesforce, and LeanData. · HubSpot certification required. · Strong analytical skills with the ability to derive insights from complex datasets. · Advanced proficiency in Excel for data analysis and reporting. · Experience building and maintaining reports in Salesforce and other analytics tools. · Excellent communication and presentation skills, with experience creating and delivering impactful PowerPoint presentations. · Strong attention to detail and a passion for process improvement. Powered by JazzHR