Online Marketing Specialist Job at Luxe in Boca Raton
Luxe, Boca Raton, FL, United States
Job Description
About Us
A Rated is a dynamic and innovative company committed to delivering exceptional products and services to our customers. We are passionate about creating impactful marketing campaigns that resonate with our audience. We are currently seeking a talented and experienced Online Marketing Specialist to join our growing team.
Job Description
As an Online Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including Facebook, Instagram, TikTok, Google AdWords, Google Banners, and Google PPC. Your primary goal will be to increase brand awareness, drive traffic, and generate leads through effective online marketing campaigns.
Key Responsibilities
- Develop and implement effective online marketing strategies across Facebook, Instagram, TikTok, Google AdWords, Google Banners, and Google PPC.
- Create, manage, and optimize paid advertising campaigns to achieve key performance indicators (KPIs).
- Monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.
- Collaborate with the creative team to develop engaging ad creatives and copy that resonate with the target audience.
- Conduct market research and competitor analysis to identify opportunities for growth and optimization.
- Stay up-to-date with the latest trends and best practices in digital marketing and advertising.
- Prepare and present regular reports on campaign performance to management.
- Manage budgets effectively, ensuring maximum ROI for all marketing spend.
Qualifications
- Proven experience as an Online Marketing Specialist or similar role.
- In-depth knowledge of Facebook, Instagram, TikTok, Google platforms.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Excellent understanding of online marketing concepts, strategies, and best practices.
- Proficiency in using marketing tools and software for campaign management and analysis.
- Creative mindset with the ability to develop compelling ad creatives and copy.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Excellent communication and teamwork skills.