Vice President Marketing Job at ZERO Prostate Cancer in Alexandria

Vice President, Marketing

Full-Time ∙ Exempt-Salaried ∙ Remote

Are you seeking a fulfilling career that creates a meaningful impact? For over 25 years, ZERO Prostate Cancer has been a driving force in the fight against prostate cancer, offering vital support to patients and families impacted by prostate cancer. As the premier national nonprofit, ZERO drives research, enhances the lives of those affected by the disease, and sparks advocacy. With consistent recognition as one of the Best Nonprofits to Work For by the Nonprofit Times, our focus on supporting our team and community stands out. Our dedication to fostering a culture of growth, inclusivity, and camaraderie remains steadfast. At ZERO, our philosophy of high responsibility and high freedom empowers team members to excel in their careers and personal lives, all while making a significant impact in the fight against prostate cancer. Joining ZERO means becoming part of a remarkable community where individuals inspire each other daily, transcending the typical job experience.

ZERO Prostate Cancer is seeking a strategic and results-oriented Vice President, Marketing to lead and elevate our mission and development marketing efforts across all paid, shared, and owned channels, with a strong focus on digital marketing and direct response advertising. This role oversees a marketing team responsible for project management, social media, and website oversight, driving the development and execution of a comprehensive strategy aligned with ZERO’s goals and vision.

The Vice President, Marketing will manage ZERO’s integrated marketing strategy to boost brand awareness, engagement, and impact. Collaborating with the VP of Communications and other senior leaders, this role ensures campaigns align with organizational objectives, oversees the campaign calendar, and streamlines marketing requests into customized plans. Key initiatives include ZERO’s Advocacy Summit, patient support programs, and health equity efforts, with opportunities to amplify local stories to national platforms.

Additionally, this position leads marketing, digital, and project management professionals, manages vendor relationships, and works closely with ZERO Creative Services to maintain a compelling and cohesive brand identity.

ZERO’s Marketing Objectives Include:

1. Increase awareness of ZERO’s brand legacy and dynamic evolution as “the voice of prostate cancer patients” through advocacy and patient support. Lead positioning of ZERO’s mission, vision, and values to elevate the brand impact and presence as a leader in single tumor cancer, men’s health, health equity, and nonprofit industries.

2. Drive brand consideration and ZERO’s overall audience growth through successful direct marketing and digital acquisition strategies aimed at increasing social media followers, web unique visitors, email, direct mail databases, and overall lead generation. Increase engagement and enhance audience segmentation for effective targeted campaigns across the customer experience, from patients to donors and volunteers to brand partners.

3. Lead the development and management of ZERO’s owned marketing channels, including website, social media, event, and partner assets. Improve internal marketing execution and project management process to ensure an efficient and effective process for developing and delivering integrated Marketing and Communications campaigns in partnership with the VP of Communications and key internal stakeholders across Mission, Development, and Operations.

Duties/Responsibilities:

Strategic Planning and Execution:

• Develop and implement a cohesive marketing strategy that aligns with ZERO's
• vision, mission, values, and business objectives.
• Identify target markets, customer segments, and growth opportunities.
• Oversee the planning, execution, and evaluation of marketing campaigns across various channels (e.g., digital, social media, direct response advertising, events). Collaborate with cross-functional teams to ensure consistent brand messaging and positioning.

Project Management:

• Manage the marketing project portfolio, ensuring timely and efficient execution of initiatives. Establish project timelines, budgets, and resource allocation.
• Monitor project progress, identify risks, and implement mitigation strategies.
• Ensure effective communication and collaboration among project teams and stakeholders.

Direct Response Advertising:

• Develop and execute direct response advertising campaigns across various channels (e.g., print, television, radio, digital).
• Analyze campaign performance and optimize strategies for maximum ROI.
• Manage and collaborate with media buyers and agencies to negotiate favorable rates and placements.
• Ensure compliance with advertising regulations and industry best practices.

Digital Marketing and Social Media:

• Oversee the development and implementation of digital marketing strategies, including SEO, SEM, email marketing, and content marketing.
• Manage ZERO's social media presence, developing a unique brand voice in partnership with Creative and ensuring consistent brand messaging and engagement with target audiences.
• Analyze digital marketing metrics and optimize campaigns for improved performance.
• Stay up to date with the latest digital marketing trends and technologies.

Website Management:

• Oversee the design, development, and maintenance of ZERO’s website.
• Ensure a user-friendly and engaging website experience that aligns with the brand and marketing objectives.
• Analyze website performance metrics and implement improvements to enhance user experience and conversion rates.
• Oversee senior web development staff, including a support agency, to maintain a high-quality website optimized for internal management, updates, results tracking, and reporting.

Team Leadership and Development:

• Build, lead, and mentor a high-performing marketing team.
• Foster a collaborative and innovative work environment.
• Provide guidance, coaching, and professional development opportunities for team members.
• Ensure adherence to marketing best practices and ethical standards.

Desired Knowledge/Skills/Abilities:

• Strong analytical and data-driven decision-making skills.
• Excellent project management, organizational, and leadership abilities.
• Proficiency in marketing automation tools, website management, CRM systems, and data analysis software.
• Strong communication, presentation, and interpersonal skills.
• Ability to work collaboratively with cross-functional teams and external partners.
• Adaptability to changing market conditions and a commitment to continuous learning.
• Excellent communication skills and ability to work across teams/departments.
• Proven track record of developing and executing successful full-integrated marketing strategies, plans, and campaigns.
• Extensive knowledge of marketing principles, techniques, and best practices across various channels.
• Expertise in direct response advertising, direct marketing, and website management.
• Experience collaborating with and advising partnership marketing departments with both strategic and corporate partners.
• Experience with RFPs, sourcing, contracting, and managing vendor relationships.

Minimum Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field
• 10+ years of progressive marketing experience, with at least 5 years in a leadership role, delivering results-driven integrated marketing campaigns.
• 5-8years of experience leading and mentoring marketing teams to achieve incremental performance improvements.

Preferred Qualifications:

• Master’s degree in marketing, Business Administration, or a related field (e.g., MBA or
• MPH).
• Experience leading nonprofit fundraising campaigns, particularly with events and Peer 2 Peer initiatives.

Physical Requirements:

• Constant use of a computer and other office productivity equipment, such as computer printer, calculator, and copier.
• Prolonged periods of a stationary position at least 50% of the time.
• The ability to recognize details at close range for extended periods of time.
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

One of many reasons to join the ZERO team is because we offer great benefits!

• Unlimited PTO
• 403(b) retirement plan matching
• Employer-paid benefits include: Medical, Dental, Vision, Short-Term Disability, & Long-Term Disability insurance
• FSA/HSA

This role will report directly to the Chief Marketing & Communication Officer and will work closely with ZERO Leaders and Marketing and Communications team members to support ZERO’s mission to end prostate cancer.

This position can be based remotely. This position will require nationwide travel approximately 10% of the time.

Inquiries regarding the Vice President, Marketing position should be directed to Jami Armstrong, Senior Consultant at Nonprofit HR at jarmstrong@nonprofithr.com. Please submit your application and cover letter outlining your interest and qualifications specific to the role, and your resume.

ZERO Prostate Cancer is an equal opportunity employer and is committed to creating an inclusive work environment for all employees. We encourage BIPOC, Veterans, individuals with

Disabilities and those affected by prostate cancer to apply. Applicants must be authorized to work in the United States.