Sourcewell is hiring: Digital Marketing Specialist in Staples

Position Title:
Digital Marketing Specialist

Salary Range:
Digital Marketing Specialist Grade 7, exempt, $64,753.34 - $84,179.33 per fiscal year, commensurate with experience.

Senior Digital Marketing Specialist, Grade 9, exempt, $71,047.09 - $99,465.92 per fiscal year, commensurate with experience.

Job Description Summary:

This position plays a supporting role in Sourcewell's digital marketing strategy to drive brand awareness, customer engagement, and revenue growth across various channels and multiple business units with an eye on user experience. Responsibilities include website updates, functionality improvements, and analytics, as well related digital marketing activities for email, SEM, events, display advertising, and social media.

Job Description:

Essential Duties and Responsibilities

Website strategy, planning, execution, and management

• Assist in driving traffic to Sourcewell's websites through SEM (SEO & PPC), programmatic ads, and social media.
• Make updates to website content including its digital assets under the guidance of the marketing team.
• Assist in optimizing website content for search engines by conducting keyword research, updating metadata, and following best practices for SEO to improve rankings and website visibility.
• Build landing pages in support of marketing campaigns.
• Create and maintain event registrations, landing pages, and confirmation emails under the guidance of campaign managers and the marketing events team.
• Follow digital marketing procedures/processes and ensures compliance with digital marketing regulations including customer privacy, spam, and data management.

Campaign strategy, planning, execution, and management

• Support the development and execution of multi-channel marketing campaigns from conception to completion to meet overall business goals.
• Assist with the creation of compelling and effective campaign assets including copy and landing pages.
• Segment lists of clients and partners into appropriate groupings under the guidance of brand managers and digital marketing leadership.
• Assist in monitoring campaign budgets, timelines, and resources to ensure projects are delivered on time and within budget.
• Monitor campaign performance and analyze key metrics to optimize tactics and drive continuous improvement.

Technical expertise and performance analytics

• Stay current with industry trends, technologies, and best practices in web design, ADA compliance, web standards, social media trends, and digital marketing best practices.
• Utilize analytics tools to track and analyze the performance of websites.
• Develop actionable insights to optimize user experience and achieve business objectives.
• Implement A/B testing and other optimization technique to enhance website conversion rates.
• Continuously improve user experience to drive higher engagement and conversion.
• Build surveys under the direction of the Marketing Insights and VOC Manager.

Continuous improvement and innovation

• Stay abreast of industry trends, best practices, and emerging technologies to enhance campaign effectiveness and innovation.
• Conduct post-campaign analysis and identify key learnings and areas for improvement.
• With guidance, identify opportunities to optimize processes, tools, and workflows to streamline campaign execution and drive efficiency.
• Participate in a culture of experimentation and testing to uncover new insights and opportunities for growth.

Cross-functional collaboration

• Work closely with brand managers, event strategists, creatives, and stakeholders to ensure alignment and integration across all marketing initiatives.
• With guidance, collaborate with external partners, agencies, and vendors to execute digital marketing projects and leverage additional expertise and resources when needed.
• Communicate with stakeholders to ensure clarity and alignment on project objectives, timelines, and deliverables.
• Assist with creating and conducting training for websites, including reviewing client-facing release notes.
• Collaborate closely with IT to ensure web projects are delivered on time, within scope, and meet quality standards.
• Assist technical teams in analyzing and translating business requirements.

Represents Sourcewell and Marketing

• Represents Marketing at internal events, board meetings, and retreats.
• Represent Sourcewell at civic and social functions by attending local, regional, state, and national meetings and conferences.
• Attend and present at conferences, tradeshows, meetings, and other public events.

Other duties as assigned

Additional Job Description:

Required Qualifications

• Bachelor's in marketing, business, public relations, communications, or related field AND two (2) years of demonstrated experience in digital marketing or related roles
  OR
  A combination of related post-secondary and/or professional education and demonstrated relevant work experience in multimedia equivalent to a total of six (6) years.
• Minimum of one (1) year of digital marketing experience including managing websites, analytics, and emails.

In addition to the above, the Senior Digital Marketing Specialist required qualifications include:

• Bachelor's in marketing, business, public relations, communications, or related field AND five (5) years of demonstrated experience in digital marketing or related roles
  OR
  A combination of related post-secondary and/or professional education and demonstrated relevant work experience in digital marketing equivalent to a total of seven (7) years.
• Minimum of two (2) years of digital marketing experience including managing websites, analytics, and emails.

Preferred Qualifications

• Master's in marketing, business, public relations, communications, or related field
• Four (4) years of demonstrated experience in digital marketing or related roles
• Familiar with HTML and CSS
• Experience managing marketing through a CRM system/platform
• Relevant certifications

In addition to the above, the Senior Digital Marketing Specialist preferred qualifications include:

• Seven (7) years of demonstrated experience in digital marketing, or related roles
• Proficient in HTML and CSS

Position open until filled.

First review of applications will take place November 11th. If interested, please submit your application prior to this date to be considered.

Location:

• This is a remote position, and is subject to Sourcewell's telecommuting policies and procedures.
• On occasion, may be asked to travel to Staples, MN for meetings, professional development or team activities. Potentially twice per year. Notice will be given ahead of time.

*Sourcewell is currently accepting applications from all states, except the following: California, Colorado, Connecticut, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington. Applicants living in or planning to relocate to a state not on this list are encouraged to apply. *

Sourcewell exists to empower community success. We stand with our partners in government and education striving to recognize and honor the differences in each of our community members. We are committed to removing barriers to equity.

Values

• Seek. Be curious.
• Empower. Be accountable and liberate others.
• Impact. Be a difference maker

Full Time/Part Time:
Full time

Position Type:
Regular

Scheduled Hours:
40#LI-Remote