Luxury Marketing Specialist Job at Andersen Group Realty of Keller Williams Real

Are you a creative and tech-savvy marketing professional who thrives on innovation and being at the cutting edge of marketing strategy?

We are looking for a savvy, passionate, and dynamic Luxury Marketing Specialist who will play a critical role in managing all marketing systems, assets, and operational processes to enhance client experiences and elevate the brand’s position in the luxury real estate market. Your expertise in marketing automation, asset management, and strategic operations will help ensure our marketing efforts run seamlessly, efficiently, and effectively across all channels.

This individual will contribute to existing marketing programs while assisting with the development of new initiatives aligned with company goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, CRMs, advertising, branding, digital marketing, and social media.

We are searching for someone who genuinely desires to help others and takes pride in their quality of work. You will be intimately involved in helping our agency communicate the value we bring to clients and our community.

This position requires close interaction with the sales and administrative teams to ensure that our marketing collateral and other communications accurately reflect our brand and achieve our overall goals.

A successful Luxury Marketing Specialist prides themself on having exceptional communication skills (written and verbal), strong organizational and project management skills, and very careful attention to detail. The Luxury Marketing Specialist will enjoy working in a fast-paced, dynamic, open-concept work environment where no two days are the same.

This is an integral role within the team that will have a direct impact on the overall success of the company. We offer ample opportunities for professional growth and training, as well as a competitive compensation structure all while working with an amazing team! If you love to be helpful and have a positive, proactive attitude, we’d love to hear from you today!

$85,000+ plus bonus

• Manage and oversee marketing initiatives including mailings, social media, website, community and client events, property listings, website, etc.
• Oversee and optimize all marketing automation tools, CRM systems (Follow Up Boss), and digital platforms.
• Ensure systems are integrated and work seamlessly across departments to deliver personalized, high-touch client experiences.
• Continuously evaluate new technologies to enhance marketing efficiency and the effectiveness of campaigns.
• Contribute to the development of marketing plans that elevate brand presence and differentiate Andersen Group Realty in the competitive luxury real estate market.
• Assist in planning and managing internal and external client and community events, including overseeing logistics, managing registrations, coordinating with vendors, and creating marketing collateral.
• Continuously update and revise company marketing materials such as presentations, consultation guides, etc.
• Create presentations for various speaking engagements and events
• Manage and update company CRM to organize customer segments for targeted marketing and sales efforts.
• Help with the administrative and marketing aspects involved with the home listing and selling process.

• B.S./B.A. in Marketing, Communications, Advertising, Business Administration, or related field.
• Marketing experience working with a luxury brand (i.e. Four Seasons, Ritz-Carlton, Mandarin Oriental, Rolls-Royce, Bentley, Ferrari, Porsche, Aston Martin, Louis Vuitton, Chanel, Gucci, etc).
• Consultants should have a well-developed capacity for coordinating and implementing marketing communication projects with responsibilities in social media, advertising, brand stewardship, and special events management.
• Comfortable working with ambiguity and evolving priorities in a fast-paced environment.
• Ability to work well both cross-functionally to build alignment and autonomously to proactively problem solve with sound business judgment.
• Experience in content management, creative writing, advertising concepts, and creative design.
• Must have strong organizational and project management skills to independently move projects forward, and meet deadlines while managing shifting responsibilities and priorities.
• Excellent written and verbal communication skills, attention to detail as well as outstanding copywriting and proofreading skills.
• Experience with MailChimp, Hootsuite, Wordpress, Adobe Creative Suite, Canva, and CRM experience, preferred.
• Professional and presentable with the ability to interact with customers face to face and handle difficult situations with grace and professionalism.
• Team player who demonstrates a sincere appreciation for others and is willing to roll up their sleeves to help the organization grow.
• Reliable car and ability to commute into office located in Winchester, MA.

Nationally recognized real estate in the Greater Boston area and ranked as the #1 Keller Williams team in Massachusetts in 2023 & 2023 with over a billion dollars in residential real estate sales over the past 20 years. As a growing team, we are focused on maintaining our unique culture through a very selective hiring process. You will work with high-minded and achievement-oriented coworkers who want to see you achieve your goals.

We are a learning and growth-oriented organization and provide ongoing training, tools, and systems to improve communication, sales, and other skills to help you thrive in your career.

Enjoy a fun, team-oriented atmosphere. Monthly team outings.

Values: Humble, Driven, Professional, Integrity, Relationships