Segment Marketing Lead Job at Jobleads-US in Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The Segment Marketing Lead will develop, implement and execute a comprehensive go to market strategy to drive growth within the customer segments of focus using a disease state mindset. They package the product marketing franchise strategies into a digestible and relevant marketing plan for their specific segment of the business in the US. As the marketing lead, they will work closely with sales leadership, product marketing, DMCxp, and other commercial (MDM, National Accounts/SSM, Strategy,) and non-commercial stakeholders (HEMA, Professional Education, Medical Affairs, Events/Exhibits, Professional Affairs) to ensure that the messaging, programs, services, solutions and product launches are aligned to the storyline and value proposition for Boston Scientific within that segment of customers. This individual will be expected to have deep market expertise and competitive knowledge to include procedural trends and voice of customer that is critical for success. They will need to identify critical needs and pain points for their segments and sales channel(s) and deliver solutions to each of these areas that will ultimately accelerate growth while driving efficiency. They will analyze market trends and inform the business. This individual will also need to develop creative downstream marketing programs that will drive the basket of technologies and solutions that are sold in their sales channel in close partnership with product marketing, the Area Vice President (AVP) and their team.

Your responsibilities will include:

• Implement a comprehensive marketing strategy for assigned channel targeting key customer segments and disease states to accelerate growth and market share capture.
• Understand critical issues impacting the space and identify and implement optimal solutions to these issues including education, promotion, targeting and segmentation opportunities.
• Work closely with DMCxp to integrate and target digital and social messaging to each segment of the sales channel aligning with the overarching strategy.
• Gain market insights and competitive intelligence to inform business decisions regularly and specifically for key internal meetings.
• Analyze market trends, internal and external factors, create monthly performance reports and deliver a quarterly sales forecast, independent of sales and product management.
• Ensure franchise downstream marketing strategies aligns to the sales channel and segments that are part of the call points.
• Own marketing message of key society conferences to ensure our storyline resonates with the customer segment in attendance.
• Be the voice of the FSO with frequent interactions to gain “up to date” insights and feedback.
• Package the right products, services and solutions to specific customer segments.
• Sales training and product marketing collaboration to ensure FSO can deliver the storylines and messaging for the segments of focus within their sales channel.
• Collaboration with Professional Affairs to amplify messaging at society programs in their segment of ownership and support in Segment TM staffing and pull through post courses.
• Support field execution of marketing programs through active presence in the field.
• Actively collaborate with sales and marketing leaders on forecast, AOP and strat plan.
• Partnering with product marketing to ensure successful strategy and tactic implementation for the franchises they lead tied to the overarching storyline within the defined customer segment.
• Partner with Professional Education as a conduit between the segment and the HCP education relative to mix of programs, accelerating procedural adoption and overall alignment.
• Contributing member of specific sales channel AVP staff and marketing leadership team.
• Customize product launch plans in strong collaboration with product marketing to ensure success in the targeted customer segment with the specific HCP and administrative call points.

Required qualifications:

• Undergraduate degree required in Business Administration, Marketing, Sales, or a related area.
• 15+ years of successful marketing, sales experience within healthcare/medical device industry.
• Demonstrated success in collaboration.
• Solid analytical skills.
• Strong executive presence.
• Ability to work and thrive in a cross-functional matrixed Division with various key stakeholders.
• Ability to lead through others and influence without authority.
• Willing to travel up to 40% domestically.

Preferred qualifications:

• Downstream marketing experience.
• Storytelling expertise.

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