Email Marketing Manager Job at Tommy Bahama in Seattle

Please click here to review our Applicant Privacy Policy. HOW WE TAKE CARE OF YOU: For full-time employees: Health, Dental, Vision, 401K with generous matching program, generous paid time off. 50% discount at restaurants and retail locations. Career advancement opportunities as we are growing! Position Overview: Tommy Bahama’s Email Marketing Manager is a results-oriented expert in the field with a proven track record of successfully driving email marketing to meet strategic visions and revenue goals. They are responsible for leading Tommy Bahama’s Omni channel (eCommerce, Retail, Restaurants, Outlets, and Furniture) email marketing efforts, including strategy development, campaign execution, performance analysis, team leadership, and optimization to drive higher engagement, retention, and revenue while increasing brand loyalty. BE THE ISLAND GUIDE Strategic Email Marketing Leadership: Lead, develop, and execute the overall Omni Channel email marketing strategies and email customer journeys ensuring alignment with broader business and marketing goals while communicating brand values. Campaign Management & Execution: Lead the end-to-end management of email campaigns, from planning, creative development, testing, execution, to analysis and reporting. Automation & Advanced Segmentation: Implement and optimize sophisticated email workflows. Optimization: Drive A/B testing initiatives across all campaigns, including subject lines, design, copy, and send times to improve KPIs. Performance Analytics & Reporting: Compile, track, and analyze key email metrics and report on performance to senior Management. Compliance, Best Practices, and Industry Awareness: Ensure all email marketing activities comply with global email regulations and provide insights on industry trends. ESSENTIALS FOR LIFE IN PARADISE Bachelor’s Degree in Marketing, Communication, Business, or related field or relevant work experience. 7+ years working in email marketing and CRM, managing large-scale email campaigns and automations. Retail/Ecommerce experience and understanding required. Experience leading a team. Strong knowledge of email analytics tools and the ability to interpret data. High degree of proficiency with email marketing platforms. Excellent verbal, written, and interpersonal communication skills. Ability to multi-task in a fast-paced environment. Rate Range: $82,871 to $138,118 annually. (Our budget for this position is between $90,000 and $100,000) Tommy Bahama is an equal opportunity employer and does not discriminate against qualified applicants based on any characteristic protected by law. Mahalo (thank you) for your interest in Tommy Bahama! #J-18808-Ljbffr