Senior Marketing Specialist Job at Belaré Home in Los Angeles
Belaré Home, Los Angeles, CA, United States
Location: Los Angeles, CA (Hybrid)
About Belaré Home:
Belaré Home is a leading home decor and furniture company that prides itself on offering stylish and high-quality products to enhance any living space. Our mission is to help customers create beautiful homes with our thoughtfully designed and curated pieces.
Job Description:
We are seeking an experienced Marketing Manager who is enthusiastic, a self-starter, creative, and results-driven, with a proven track record in developing and executing successful marketing strategies to join our dynamic team. The ideal candidate will have a strong background in e-commerce and a passion for the home decor industry. The ideal candidate should have excellent communication skills, a strong understanding of digital marketing trends, and the ability to work independently and as part of a team. The ideal candidate will play a crucial role in growing our business and elevating our brand
This is a hands-on role requiring a strategic thinker who can manage all aspects of our marketing initiatives,
including email marketing, SMS marketing, Facebook and Google Ads campaigns, direct mail, and our Shopify platform.
Responsibilities:
- Develop and execute comprehensive marketing strategies to drive brand awareness and sales.
- Manage and optimize email marketing campaigns to engage customers and increase conversions.
- Oversee SMS marketing efforts, ensuring timely and relevant messaging.
- Plan, execute, and analyze paid advertising campaigns on Facebook and Google Ads.
- Coordinate direct mail campaigns to reach targeted audiences.
- Maintain and enhance our Shopify store, ensuring a seamless customer experience.
- Utilize tools like Slack, Clickup, Later, and Canva to streamline marketing efforts and team collaboration.
- Implement and manage SEO strategies to improve organic search rankings and website traffic.
- Manage and grow social media presence, leveraging influencer partnerships.
- Analyze marketing performance data to make informed decisions and adjustments.
- Collaborate with cross-functional teams to align marketing strategies with overall business goals.
- Stay up-to-date with industry trends and competitor activities.
- Schedule social media posts via Later and manage campaigns on Facebook.
- Execute postcard marketing campaigns using Post Pilot.
- Manage tasks and projects in ClickUp.
Qualifications:
- Bachelor’s degree or higher.
- 7+ years of experience in marketing, with a focus on e-commerce.
- Proven track record of managing successful marketing campaigns across multiple channels.
- Experience in the home decor industry is a plus.
- Experience with Omnisend, Canva, Later, Post Pilot, Facebook Ads, and ClickUp, or equivalent platforms.
- Strong SEO skills and experience in improving organic search performance.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent communication and organizational skills.
- Detail-oriented, efficient, and a hard worker.
Benefits:
- Salary range: $60,000 - $90,000 depending on experience.
- Work from home flexibility.
- Health insurance.
- Opportunity to work in a startup environment with a passionate and dedicated team, and opportunities for professional growth.
Join us at Belaré Home to contribute to a vibrant, growing company where your creativity and initiative will directly influence our success.
Application Instructions:
Interested candidates should submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this role.