Lead Marketing Coordinator Job at Real Estate Innovations, Inc. in Redlands

Exciting opportunity available for a Lead Marketing Coordinator to elevate your marketing career in the real estate sector. Heading the marketing department, responsibilities include managing a team of up to 2 marketing professionals, acting as a liaison between upper management and department staff on marketing projects, and overseeing the execution of marketing and events campaigns to boost company growth and support agents. Apart from marketing, brand, graphic design, and social media tasks, this role involves maintaining inventory of collateral and marketing materials, managing databases, and tracking progress.

$46,000 - $51,000 yearly

80% of the duties include, but are not limited to:

Agent Experience & Support:

Onboard new agents

• Assisting agents with marketing pieces using BHHS tools and resources
• Manage key agent programs and communications that impact the success and retention of agents, including the use of BHHS Resource Center, Canva, BombBomb and other software tools
• Create content and programs to engage our agents and provide examples of how they can improve the quality and cadence of their personal marketing

Events Calendar: curate and update a weekly “Tuesday Templates” for agents to use in their marketing and send out to all agents.

• Send daily text reminders for each day’s events
• Manage the Agent Shared Drive and promote its use by our agents
• Assure all company materials are accurate and relevant in accordance with company compliance and branding policies

Seek new ways to drive agent participation in company meetings and use of our tools

• Resource Center: Provide ongoing training on all RC programs and tools

Social Media:

• Creating marketing material for social media platforms to promote our agents and brokerage
• Oversee marketing implementation of all events, taking photos, and posting highlights on social media
• Maintain Brokerage Facebook Groups
• Maintain Brokerage Social Media Sites
• Assure our brokerage and our locations are properly positioned on Google and other search engines.

 Recruiting Marketing:

• Review current social media and marketing trends and advertisements to determine the effectiveness of different styles and strategies
• Research competitors to stay current with similar services in the markets we serve
• Monitoring incoming leads and prospects and then incorporate those into retargeting and other campaigns to help increase agent attraction and company growth
• Collaborate with the Broker and other team members to support our recruiting and branding efforts
• Handwritten Postcards for DRE Lists– oversee creatives, distribution and monitor results.
• Manage Brokerage Social Media, Ads, Retargeting
• Create and maintain a successful brand and image that attracts company growth
• Oversee the production and distribution of our bi-weekly recruiting e-newsletter
• Develop marketing materials and campaigns to recruit new agents
• Develop agent Take-Away Packages, Recruiting Brochures; short and long-form
• Manage Recruiting Website and associated ads
• Monitor our ad analytics and metrics to ascertain the best use of our marketing budget over time, including tracking the source of the leads who join our brokerage

20% of the duties include, but are not limited to: 

• Manage a team of two assistant marketing personnel to ensure the above duties are completed effectively and in a timely manner
• Manage the weekly calendar; distribute to all agents in a timely manner
• Heavily promote all brokerage events – with the goal to drive as much attendance as possible
• Assisting Branch Manager as needed

• B.A. or B.S. in Marketing, Journalism, Business or related major - preferred 
• Must possess excellent communication skills and have a positive, upbeat attitude
• Develops innovative, forward-thinking design concepts
• Presents new ideas and suggestions to management
• 2+ years of experience in Marketing/Social Media and Office Administration
• Proficiency in grammar, punctuation, spelling and proofreading
• Valid driver's license and clean driving record required
• Must be able to pass a background check

Join Real Estate Innovations, Inc. and become a vital part of a team that values excellence, innovation, and a commitment to delivering top-tier service in the real estate closing industry. Serving the Inland Empire from 4 top-tier Berkshire Hathaway HomeServices Offices. If you are looking for an opportunity to advance your career with a leading company, apply today!

Our Equal Opportunity Promise:

We are committed to fair hiring practices and operate as an equal opportunity employer. We do not discriminate on the basis of race, sexual orientation, age, marital status, religion, or nation of origin. We pride ourselves on being exceptional leaders and members of our community and we're committed to treating all our potential employees with the same level of care and respect.